Apple has sold more than 10 million iPhone 6 and iPhone 6 Plus devices on its launch weekend, beating last year's record of nine million units.
The iPhone 6 Plus completely sold out in most territories the day it went on sale last Friday.
Tim Cook, Apple's chief executive, said: "Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier. We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin.
"While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."
Both devices went on sale in the UK, US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore last weeek, and will go on sale in 20 more countries on Friday.
The iPhone 6 and iPhone 6 Plus were announced two weeks ago in Cupertino. The iPhone 6 features a 4.7-inch screen, while the larger iPhone 6 Plus' 5.5-inch display was subject to a little criticism for being too big.
They are available across the UK's main networks: Three, Vodafone, EE and O2, starting at 30.99 per month, but be prepared to pay a chunky upfront fee if you want to keep that monthly cost down.
Virgin Media said yesterday that 33 per cent of Apple devices using the company's Underground internet services were running iOS 8, despite initial reports saying takeup of the Apple update was slower than previous years.
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