IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Apple Watch takes on FitBit in wearables chart

The company is second only to fitness band maker FitBit, according to latest IDC figures

The Apple Watch has come up trumps in IDC's Worldwide Quarterly Wearable Device Tracker report, shipping 3.6 million smart watches in the second quarter of 2015.

Although FitBit topped the manufacturer charts with 24.3 per cent of the market share, Apple was hot on the company's tail with 19.9 per cent of the share. Xiaomi also freshly entered the charts with 17.1 per cent of the wearables market, just behind Apple, while the fourth place contender was Garmin, with less than a four per cent share.

IDC said this demonstrates the power that Apple has in the technology market, whatever new innovations it launches.

"Anytime Apple enters a new market, not only does it draw attention to itself, but to the market as a whole," noted Ramon Llamas, research manager for IDC's Wearables team. "Its participation benefits multiple players and platforms within the wearables ecosystem, and ultimately drives total volumes higher."

He explained how Apple forces other technology vendors to re-think about their products and innovate in order to stay competitive.

"Fairly or not, Apple will become the stick against which other wearables are measured, and competing vendors need to stay current or ahead of Apple. Now that Apple is officially a part of the wearables market, everyone will be watching to see what other wearable devices it decides to launch, such as smart glasses or hearables," he continued.

The report also revealed a very definite divide between smart wearables such as the Apple Watch and Samsung's range of wearables that can run third-party apps and those that only work with one application, such as fitness bands.

Those producing basic wearables will need to compete with the smart wearables, while keeping their price points low to be attractive to consumers.

Featured Resources

Accelerating healthcare transformation through patient-centred medtech solutions

Seize the digital transformation opportunities to streamline patient care and optimise patient outcomes

Free Download

Big payoffs from big bets in AI-powered automation

Automation disruptors realise 1.5 x higher revenue growth

Free Download

Hyperscaler cloud service providers top ten

Why it's important for companies to consider hyperscaler cloud service providers, and why they matter

Free Download

Strategic app modernisation drives digital transformation

Address business needs both now and in the future

Free Download

Recommended

Has Lenovo found the ultimate business use case for smart glasses?
Technology

Has Lenovo found the ultimate business use case for smart glasses?

2 Sep 2022

Most Popular

Empowering employees to truly work anywhere
Sponsored

Empowering employees to truly work anywhere

22 Nov 2022
Salesforce co-CEO Bret Taylor resigns with cryptic parting message
Business operations

Salesforce co-CEO Bret Taylor resigns with cryptic parting message

1 Dec 2022
Netherlands urges citizens to prepare survival kits in case hackers target critical infrastructure
cyber attacks

Netherlands urges citizens to prepare survival kits in case hackers target critical infrastructure

2 Dec 2022