IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

The IT Pro Podcast: Can codes of conduct save GDPR?

Why proposed revisions to data protection rules may not be necessary

The IT Pro Podcast: Can codes of conduct save GDPR?

Ever since the UK left the EU, data protection has been a hot topic. On the one side government officials on one side argue that current rules are unnecessarily restrictive, while on the other privacy campaigners maintain that any changes to legislation could make it harder for organisations to do business with EU partners.

The solution to this conflict may lie in reinterpreting how we think about GDPR, rather than revising the regulations themselves. The UK’s Data and Marketing Association has suggested that GDPR codes of conduct could be a way to clarify the rules without having to water them down. We’re joined this week by DMA CEO Chris Combemale to discuss this idea, as well as the potential impact the government’s proposed changes to UK data protection laws could have on businesses.

Highlights

“When GDPR came into force, one of the main objectives … was turning the previous data protection legislation from 1998 from a directive, which gave each country the opportunity to have some flexibility, to a regulation, which theoretically means less flexibility nationally ... but in actual fact, every Data Protection Authority across the remaining 27 countries of the EU is interpreting and applying GDPR in a different way. And that is creating huge inconsistency and confusion. So one of the things we're doing [is] trying to create a network of national codes of conduct that harmonise the interpretation in the ways we think are consistent.”

“If you have customers that no longer want to do business with you, for whatever the reason, it's not actually efficient for that company to continue to communicate with you. It's not a productive use of resources, and what companies are trying to do when they're collecting insight about their customers, and understanding what their customers buy, they're trying to find those customers that really do want to have a long term relationship and do want to buy from you frequently and do want to benefit from the things loyalty offers. And that's where companies want to invest their money, because that's what's profitable. So philosophically, then, there is no contradiction between what GDPR asks and what companies are trying to do.”

Read the full transcript here.

Footnotes

Subscribe

Featured Resources

Accelerating healthcare transformation through patient-centred medtech solutions

Seize the digital transformation opportunities to streamline patient care and optimise patient outcomes

Free Download

Big payoffs from big bets in AI-powered automation

Automation disruptors realise 1.5 x higher revenue growth

Free Download

Hyperscaler cloud service providers top ten

Why it's important for companies to consider hyperscaler cloud service providers, and why they matter

Free Download

Strategic app modernisation drives digital transformation

Address business needs both now and in the future

Free Download

Recommended

The IT Pro Podcast: What’s next for cloud security?
Security

The IT Pro Podcast: What’s next for cloud security?

9 Dec 2022
The IT Pro Podcast: Making sense of the telco transformation
Network & Internet

The IT Pro Podcast: Making sense of the telco transformation

2 Dec 2022
The IT Pro Podcast: The front line of fraud tech
cyber crime

The IT Pro Podcast: The front line of fraud tech

29 Nov 2022
The IT Pro Podcast: How secure is metaverse tech?
Security

The IT Pro Podcast: How secure is metaverse tech?

18 Nov 2022

Most Popular

Empowering employees to truly work anywhere
Sponsored

Empowering employees to truly work anywhere

22 Nov 2022
Unpatched Exchange servers could be behind Rackspace's ransomware attack
zero-day exploit

Unpatched Exchange servers could be behind Rackspace's ransomware attack

7 Dec 2022
What we can learn from the supercomputer revolution
Sponsored

What we can learn from the supercomputer revolution

1 Dec 2022