Dell EMC updates storage line with PowerStore

Dell EMC has taken the wraps off PowerStore, a new line of mid-range storage arrays that bring Dell and EMC technologies together in a single appliance, on what would have been the first day of parent company Dell Technologies’ annual conference.

Speaking to journalists ahead of the launch, Travis Vigil, SVP of product management at Dell EMC, said it was the first new product introduced since the 2016 merger between Dell and EMC that used expertise from across both sides of the storage and server business, as well as from other arms – notably VMware.

Caitlin Gordon, VP of marketing at Dell EMC Storage, added that the company has been working on this project for “a number of years”

Explaining the development of PowerStore, Gordon pointed to the fact that data has never been more valuable for businesses than it is today, but noted that it’s also incredibly diverse and difficult to manage. At the same time, organisations are also under pressure to carry out digital transformation, which IT is expected to support.

“What we found in our conversations with customers over the last number of years is they felt like their infrastructure investments require them to prioritise either the needs of their data, or the needs of their operating model in their operations,” she said.

Upon realising there was nothing in the Dell Technologies portfolio – nor, the company claims, anything in the market more generally – that met that dual need in a single system, the decision was taken to build a new product “from the ground up”.

Scalable, programmable, autonomous

PowerStore is an Active-Active HA dual node appliance, with end-to-end NVMe and the ability to support either NVMe-based flash or dual-ported Optane storage class memory (SCM) drives from Intel. This, Dell claims, makes it 7x faster with 3x lower latency than its previous lead mid-range all-flash product.

The company also says that PowerStore can support any workload, traditional or modern, including containers, files, and virtualised or physical apps and databases. It also offers the ability to scale up and scale out up to 2.8 petabytes effective and 11.3 petabytes effective per cluster respectively, as well as having always-on inline deduplication.

It also has built-in machine learning to help optimise system performance, cloudIQ storage monitoring software and is programmable, allowing administrators to treat the infrastructure “as code”.

PowerStore is available immediately.

Jane McCallion
Deputy Editor

Jane McCallion is ITPro's Managing Editor, specializing in data centers and enterprise IT infrastructure. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.