Do you need a Facebook page to be social? Not at all, according to IBM CTO Jon Machtynger, who believes you can achieve the same social reach with an internal solution.
That's not to say Facebook has no place in business. Facebook has brand value, and that can be very important in engaging your staff. It seamlessly introduces to staff the idea of social collaboration, which means it's easier to roll out an internal solution that staff will be willing to adopt.
Watch the full video to find out what social business can do for your company.
For more information about the value and benefits of being a social business, visit our hub, created in partnership with IBM.
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