Expert Commentary
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Beyond the handshake: Building a purpose-built partner economy that solves customer problemsIndustry Insights Quality over quantity will set partners up for sustained success…
By Matthew Brandt Published
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Ransomware is on the rise. AgainIndustry Insights Ransomware resurges with AI-driven sophistication, challenging defenders and creating opportunities for MSPs
By Daniel Blank Published
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Poised for the future: Key cybersecurity growth opportunities for MSPsIndustry Insights There are myriad opportunities on the horizon for partners who can tap into customer needs
By Andy Cocking Published
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Empowering customers in the AI era: The new role for partnersIndustry Insights As businesses embrace agentic AI, partners play a critical role in helping customers adopt and secure it with confidence
By John Taylor Published
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The importance of pilots, open source, and consultancy in the new world of AIIndustry Insights As AI complexity grows, open source models and partner expertise prove critical
By Gilles Closset Published
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Why trust not tech will decide the channel’s futureIndustry Insights When technology looks the same, the real differentiation comes from honesty and long-term relationships
By Glen Williams Published
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In the age of all-in-one platforms, how can partners avoid becoming interchangeable?Industry Insights Complacency is the real problem, rather than platformization...
By Peter Wilson Published
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Threat intel could be your secret weapon in cybersecurity salesIndustry Insights Threat intelligence transforms cybersecurity sales from reactive product pitching to strategic advisory.
By John Mitchell Published
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Solving the data dilemma: Balancing AI innovation with ethicsIndustry Insights Public data is a vital channel partner tool that must stay “public”
By Vaidotas Sedys Published
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How the partnership model can transform the channelIndustry Insights Collaboration and a shared understanding and commitment to solving problems is key...
By Jake Rickhuss Published
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Enterprise AI factories: Transforming the channel from cloud reseller to an AI enablerIndustry Insights Demand for high-performance, sovereign AI environments is reshaping the channel’s role
By Dr. Ignacio M. Llorente Published
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The changing role of the MSP: What does this mean for security?Industry Insights Smaller businesses are more reliant on MSP support, but this also puts providers under increased scrutiny...
By Jamie Akthar Published
Industry Insights