Clean energy: The customer-centric frontier for modern utilities
Adopt new technologies to help drive clean energy adoption


The clean energy transition is here, and utility companies have to modernize by adopting customer-centric strategies.
In this eBook from IBM Consulting and Salesforce, you will learn about the three aspects of a clean energy modernization program that utilities can embrace to reach their goals.
Download now to realise the potential benefits, including:
- Sustainability and net zero goals
- Cost savings
- Partner trust
- Customer loyalty and respect.
Provided by IBM
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
GitHub just launched a new 'mission control center' for developers to delegate tasks to AI coding agents
News The new pop-up tool from GitHub means developers need not "break their flow" to hand tasks to AI agents
-
The Allianz Life data breach just took a huge turn for the worse
News Around 1.1 million Allianz Life customers are believed to have been impacted in a recent data breach, making up the vast majority of the insurer's North American customers.
-
Mistral's new sustainability tracker tool shows the impact AI has on the environment – and it makes for sober reading
News The training phase for Mistral's Large 2 model was equal to the yearly consumption of over 5,o00 French citizens.
-
‘Humans must remain at the center of the story’: Marc Benioff isn’t convinced about the threat of AI job losses – and Salesforce’s adoption journey might just prove his point
News Marc Benioff thinks fears over widespread AI job losses may be overblown and that Salesforce's own approach to the technology shows adoption can be achieved without huge cuts.
-
Salesforce wants technicians and tradespeople to take AI agents on the road with them
News Salesforce wants to equip technicians and tradespeople with agentic AI tools to help cut down on cumbersome administrative tasks.
-
“No, I don't think it is the end of Salesforce”: Klarna CEO clarifies why it stopped using Salesforce – and why he doesn’t think other companies will follow suit
News Klarna CEO Sebastian Siemiatkowski has explained his firm’s decision to stop using Salesforce in favor of its in-house AI tools.
-
‘DIY’ agent platforms are big tech’s latest gambit to drive AI adoption
Analysis The rise of 'DIY' agentic AI development platforms could enable big tech providers to drive AI adoption rates.
-
Google’s Gemini AI models are coming to Agentforce
News Salesforce and Google have expanded their partnership with a $2.5 billion deal to bring the Gemini model range to Agentforce.
-
How an online B2B resale platform helps handle post-holiday returns
Whitepaper A buyer's guide for meeting the unprecedented speed and complexity of today's development practices
-
The State of B2B Recommerce
Whitepaper A buyer's guide for meeting the unprecedented speed and complexity of today's development practices