Google’s Gemini AI models are coming to Agentforce
The move will allow Salesforce customers to use Gemini to power AI agents
Salesforce and Google have expanded their partnership with a seven-year, $2.5 billion deal that could represent a challenge to Microsoft’s dominance in enterprise AI.
Agentforce will gain access to Google’s Gemini models, allowing agents to work with images, audio, and video. More complex tasks can be handled using Gemini’s multi-modal capabilities and two-million-token context windows, and real-time insights and answers will be provided via Google Search with Vertex AI.
There will also be tighter integration of Salesforce Service Cloud and Google Customer Engagement Suite, boosting AI-enabled contact center capabilities such as real-time voice translation, intelligent agent-to-agent handoffs, personalized agent recommendations, and AI-driven conversational insights across all channels.
For example, Salesforce said an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, using Gemini, can then process all these inputs, assess the claim's validity, and even use text-to-speech to contact the customer with a resolution, speeding up the claims process.
Meanwhile, Salesforce’s Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud infrastructure, with access to new regions and an easier procurement process through the Google Cloud Marketplace.
Salesforce also said it's looking at better ways to connect Slack and Google Workspace products, such as Google Chat, to easily communicate across platforms.
"Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," said Srini Tallapragada, Salesforce president and chief engineering and customer success officer.
"Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast," Tallapragada.
"Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labor."
Partnership marks major Salesforce shift
Historically, Salesforce has been an Amazon Web Services (AWS) customer, but this deal means fewer eggs in one basket. It may also be a challenge to Microsoft, which has integrated its Copilot AI assistant into Office 365 and currently holds much of the enterprise market.
RELATED WHITEPAPER
"Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimized infrastructure — with minimal friction," said Thomas Kurian, CEO of Google Cloud.
"Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more."
According to Salesforce research, agentic AI already represents a $2 trillion market opportunity - and 84% of CIOs believe AI will be as significant to businesses as the internet.
MORE FROM ITPRO
- Salesforce may have had its 'ChatGPT moment' with AI agents
- Slack AI agents look to 'unify' enterprise data to drive team synergy
- Marc Benioff wants to 'break the hypnosis' coming from big tech on AI
-
Half of agentic AI projects are still stuck at the pilot stage – but that’s not stopping enterprises from ramping up investmentNews Organizations are stymied by issues with security, privacy, and compliance, as well as the technical challenges of managing agents at scale
-
‘There’s been tremendous agent washing’: Dell Technologies CTO John Roese says the real potential of AI agents is just being realized – and they could end up managing humansNews As businesses look for return on investment with AI, Dell Technologies believes agents will begin showing true value at mid-tier tasks and in managerial roles.
-
The AI-enabled Slackbot is now generally available – Salesforce says it could save more than a day’s work per weekNews With an entirely overhauled model behind the chatbot, users can summarize channels and ask for highly personalized information
-
Retailers are turning to AI to streamline supply chains and customer experience – and open source options are proving highly popularNews Companies are moving AI projects from pilot to production across the board, with a focus on open-source models and software, as well as agentic and physical AI
-
Microsoft CEO Satya Nadella wants an end to the term ‘AI slop’ and says 2026 will be a ‘pivotal year’ for the technology – but enterprises still need to iron out key lingering issuesNews Microsoft CEO Satya Nadella might want the term "AI slop" shelved in 2026, but businesses will still be dealing with increasing output problems and poor returns.
-
OpenAI says GPT-5.2-Codex is its ‘most advanced agentic coding model yet’ – here’s what developers and cyber teams can expectNews GPT-5.2 Codex is available immediately for paid ChatGPT users and API access will be rolled out in “coming weeks”
-
AWS has dived headfirst into the agentic AI hype cycle, but old tricks will help it chart new watersOpinion While AWS has jumped on the agentic AI hype train, its reputation as a no-nonsense, reliable cloud provider will pay dividends
-
AWS CEO Matt Garman says AI agents will have 'as much impact on your business as the internet or cloud'News Garman told attendees at AWS re:Invent that AI agents represent a paradigm shift in the trajectory of AI and will finally unlock returns on investment for enterprises.
