Google’s Gemini AI models are coming to Agentforce
The move will allow Salesforce customers to use Gemini to power AI agents


Salesforce and Google have expanded their partnership with a seven-year, $2.5 billion deal that could represent a challenge to Microsoft’s dominance in enterprise AI.
Agentforce will gain access to Google’s Gemini models, allowing agents to work with images, audio, and video. More complex tasks can be handled using Gemini’s multi-modal capabilities and two-million-token context windows, and real-time insights and answers will be provided via Google Search with Vertex AI.
There will also be tighter integration of Salesforce Service Cloud and Google Customer Engagement Suite, boosting AI-enabled contact center capabilities such as real-time voice translation, intelligent agent-to-agent handoffs, personalized agent recommendations, and AI-driven conversational insights across all channels.
For example, Salesforce said an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, using Gemini, can then process all these inputs, assess the claim's validity, and even use text-to-speech to contact the customer with a resolution, speeding up the claims process.
Meanwhile, Salesforce’s Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud infrastructure, with access to new regions and an easier procurement process through the Google Cloud Marketplace.
Salesforce also said it's looking at better ways to connect Slack and Google Workspace products, such as Google Chat, to easily communicate across platforms.
"Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we're giving customers choice in the applications and models they want to use," said Srini Tallapragada, Salesforce president and chief engineering and customer success officer.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
"Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realize business value fast," Tallapragada.
"Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labor."
Partnership marks major Salesforce shift
Historically, Salesforce has been an Amazon Web Services (AWS) customer, but this deal means fewer eggs in one basket. It may also be a challenge to Microsoft, which has integrated its Copilot AI assistant into Office 365 and currently holds much of the enterprise market.
RELATED WHITEPAPER
"Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure, AI-optimized infrastructure — with minimal friction," said Thomas Kurian, CEO of Google Cloud.
"Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more."
According to Salesforce research, agentic AI already represents a $2 trillion market opportunity - and 84% of CIOs believe AI will be as significant to businesses as the internet.
MORE FROM ITPRO
- Salesforce may have had its 'ChatGPT moment' with AI agents
- Slack AI agents look to 'unify' enterprise data to drive team synergy
- Marc Benioff wants to 'break the hypnosis' coming from big tech on AI
Emma Woollacott is a freelance journalist writing for publications including the BBC, Private Eye, Forbes, Raconteur and specialist technology titles.
-
Helping customers adopt a multi-cloud infrastructure and accelerate their modernization journey
Sponsored Content We outline what shifting to a subscription model means for your business
-
UK firms are 'sleepwalking' into smart building cyber threats
News The convergence of operational technology and IT systems is posing serious risks for property firms.
-
‘Agent washing’ is here: Most agentic AI tools are just ‘repackaged’ RPA solutions and chatbots – and Gartner says 40% of projects will be ditched within two years
News Agentic AI might be the latest industry trend, but new research suggests the majority of tools are simply repackaged AI assistants and chatbots.
-
Enterprises are worried about agentic AI security risks – Gartner says the answer is just adding more AI agents
News Not content with deploying agents for frontline operations, some enterprises might double down with ‘guardian agents’ to monitor their bot-based workforces
-
Get used to working with AI teammates in Slack
News The workplace collaboration app is all-in on AI agents
-
How AI agents are being deployed in the real world
Supported Content These intelligent systems, capable of independent decision-making and learning, are transforming how organisations detect, respond to, and manage security problems
-
Agentic AI is coming for customer service jobs
News A report from Cisco shows the agentic AI shift is coming “faster than anyone anticipated”
-
SAS wants its AI agents to supercharge workers, not replace them
SAS has announced a new agentic AI service aimed at helping enterprises deploy agents alongside domain-specific AI models.
-
Google Cloud is leaning on all its strengths to support enterprise AI
Analysis Google Cloud made a big statement at its annual conference last week, staking its claim as the go-to provider for enterprise AI adoption.
-
Salesforce wants technicians and tradespeople to take AI agents on the road with them
News Salesforce wants to equip technicians and tradespeople with agentic AI tools to help cut down on cumbersome administrative tasks.