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Ross Kelly

Ross Kelly

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News and Analysis Editor

Ross Kelly is ITPro's News & Analysis Editor, with a keen interest in cyber security, business leadership and emerging technologies.

He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.

In his spare time, Ross enjoys cycling, walking and is an avid reader of history and non-fiction.

You can contact Ross at ross.kelly@futurenet.com or on Twitter and LinkedIn.

Customer service concept image showing two female call center workers with one male colleague speaking to customers using microphone headsets.

Customer service workers were first on the AI chopping block, but now enterprises are backtracking

News While businesses have been keen on replacing customer service workers with AI, adoption difficulties mean many are now backtracking on plans.

Data storage is dead, long live data management

Analysis Pure Storage's flagship announcement at its annual conference was the Enterprise Data Cloud, but what makes it a "paradigm shifting" new approach to data storage and management?

By Ross Kelly Published 23 June 25

Analysis
Developers are now packing codebases with automated code

News While AI-generated code is helping to streamline operations for developer teams, many are overlooking crucial security considerations.

By Ross Kelly Published 23 June 25

News
Pure Storage pulls no punches with competitors amid Enterprise Data Cloud launch

News The new data cloud is evolutionary, not revolutionary, but Pure thinks it's still the best option on the market

By Ross Kelly Published 19 June 25

News

Pure Accelerate 2025: All the news and updates live from Las Vegas

Keep tabs on all the announcements at Pure Accelerate 2025 in our rolling live coverage

By Ross Kelly Last updated 19 June 25
‘It’s a hard problem you can never solve unless you know the future’

Pure Storage might be moving deeper into the data management sphere, but John Colgrove is still focused on destroying hard disks

By Ross Kelly Published 19 June 25
Infrastructure modernization has come on leaps and bounds, but there’s still a long way to go

News Enterprises have work to do, but some progress is better than none

By Ross Kelly Published 18 June 25

News

'This was a very purposeful strategy': Pure Storage unveils Enterprise Data Cloud in bid to unify data storage, management

The company’s new Enterprise Data Cloud aims to streamline storage and data management

By Ross Kelly Published 18 June 25
Pure Storage beefs up FlashBlade, FlashArray offerings in platform performance focus

News The updates to the FlashBlade and FlashArray lines look to meet growing workload demands

By Ross Kelly Published 18 June 25

News
There’s a ‘cloud reset’ underway, and VMware Cloud Foundation 9.0 is a chance for Broadcom to pounce on it

News With new security features and cost management tools, Broadcom wants to capitalize on surging private cloud adoption rates

By Ross Kelly Published 17 June 25

News

What the new Microsoft Sovereign Cloud push means for European customers

News The tech giant is bolstering protections for regional users using public and private cloud services

By Ross Kelly Published 16 June 25

News
Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job losses

News With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored

By Ross Kelly Published 13 June 25

News
Pure Storage wants to simplify storage for the AI era

Analysis The firm’s Storage as a Service offering is paying dividends, so it wants to strike while the iron is hot

By Ross Kelly Published 13 June 25

Analysis

LockBit data dump reveals a treasure trove of intel on the notorious hacker group

News An analysis of May's SQL database dump shows how much LockBit was really making

By Ross Kelly Published 13 June 25

News
Global cloud spending is booming again

News AWS might be the industry leader by market share, but sluggish growth in Q1 was eclipsed by Microsoft and Google

By Ross Kelly Published 13 June 25

News
Marc Benioff’s agentic AI gambit is paying dividends

Analysis Agentforce is dominating the agenda at Salesforce – and it appears to be working

By Ross Kelly Published 12 June 25

Analysis

Enterprises are worried about agentic AI security risks – Gartner says the answer is just adding more AI agents

News Not content with deploying agents for frontline operations, some enterprises might double down with ‘guardian agents’ to monitor their bot-based workforces

By Ross Kelly Published 12 June 25

News
‘We’ve got some fabulous conditions’: Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential

News The UK remains a “priority market” for Salesforce, according to its regional CEO

By Ross Kelly Published 11 June 25

News
Get used to working with AI teammates in Slack

News The workplace collaboration app is all-in on AI agents

By Ross Kelly Published 11 June 25

News

Cisco eyes network security gains for agentic AI

News New network security updates aim to secure AI agents across enterprises

By Ross Kelly Published 11 June 25

News
Keir Starmer’s tech skills drive welcomed by UK industry

News The ‘TechFirst’ program aims to shore up the UK’s digital skills to meet future AI needs

By Ross Kelly Published 10 June 25

News
Tech professionals are on the job hunt again – here’s what they’re looking for

News Work-life balance, wellbeing, and flexibility are key motivators for tech workers seeking new opportunities

By Ross Kelly Published 9 June 25

News

AI security and compliance concerns are driving a private cloud boom

News A new survey suggests AI workloads may be a serious motivation behind moving back to private cloud and on-premise infrastructure

By Ross Kelly Published 9 June 25

News
Cisco patches critical flaw affecting Identity Services Engine

The networking giant has urged enterprises to update immediately

By Ross Kelly Published 6 June 25
Klarna CEO Sebastian Siemiatkowski's vision for customer service could be a nightmare

Opinion Premium and ‘VIP’ customer service options that connect you with a real human worker sound hellish

By Ross Kelly Published 6 June 25

Opinion

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