
Ross Kelly
Ross Kelly is ITPro's News & Analysis Editor, with a keen interest in cyber security, business leadership and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
In his spare time, Ross enjoys cycling, walking and is an avid reader of history and non-fiction.
You can contact Ross at ross.kelly@futurenet.com or on Twitter and LinkedIn.
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Data storage is dead, long live data management
Analysis Pure Storage's flagship announcement at its annual conference was the Enterprise Data Cloud, but what makes it a "paradigm shifting" new approach to data storage and management?
By Ross Kelly Published
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Developers are now packing codebases with automated code
News While AI-generated code is helping to streamline operations for developer teams, many are overlooking crucial security considerations.
By Ross Kelly Published
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Pure Storage pulls no punches with competitors amid Enterprise Data Cloud launch
News The new data cloud is evolutionary, not revolutionary, but Pure thinks it's still the best option on the market
By Ross Kelly Published
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Pure Accelerate 2025: All the news and updates live from Las Vegas
Keep tabs on all the announcements at Pure Accelerate 2025 in our rolling live coverage
By Ross Kelly Last updated
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‘It’s a hard problem you can never solve unless you know the future’
Pure Storage might be moving deeper into the data management sphere, but John Colgrove is still focused on destroying hard disks
By Ross Kelly Published
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Infrastructure modernization has come on leaps and bounds, but there’s still a long way to go
News Enterprises have work to do, but some progress is better than none
By Ross Kelly Published
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'This was a very purposeful strategy': Pure Storage unveils Enterprise Data Cloud in bid to unify data storage, management
The company’s new Enterprise Data Cloud aims to streamline storage and data management
By Ross Kelly Published
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Pure Storage beefs up FlashBlade, FlashArray offerings in platform performance focus
News The updates to the FlashBlade and FlashArray lines look to meet growing workload demands
By Ross Kelly Published
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There’s a ‘cloud reset’ underway, and VMware Cloud Foundation 9.0 is a chance for Broadcom to pounce on it
News With new security features and cost management tools, Broadcom wants to capitalize on surging private cloud adoption rates
By Ross Kelly Published
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What the new Microsoft Sovereign Cloud push means for European customers
News The tech giant is bolstering protections for regional users using public and private cloud services
By Ross Kelly Published
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Anthropic CEO Dario Amodei thinks we're burying our heads in the sand on AI job losses
News With AI set to hit entry-level jobs especially, some industry execs say clear warning signs are being ignored
By Ross Kelly Published
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Pure Storage wants to simplify storage for the AI era
Analysis The firm’s Storage as a Service offering is paying dividends, so it wants to strike while the iron is hot
By Ross Kelly Published
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LockBit data dump reveals a treasure trove of intel on the notorious hacker group
News An analysis of May's SQL database dump shows how much LockBit was really making
By Ross Kelly Published
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Global cloud spending is booming again
News AWS might be the industry leader by market share, but sluggish growth in Q1 was eclipsed by Microsoft and Google
By Ross Kelly Published
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Marc Benioff’s agentic AI gambit is paying dividends
Analysis Agentforce is dominating the agenda at Salesforce – and it appears to be working
By Ross Kelly Published
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Enterprises are worried about agentic AI security risks – Gartner says the answer is just adding more AI agents
News Not content with deploying agents for frontline operations, some enterprises might double down with ‘guardian agents’ to monitor their bot-based workforces
By Ross Kelly Published
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‘We’ve got some fabulous conditions’: Salesforce UK chief exec Zahra Bahrololoumi touts the country's tech industry potential
News The UK remains a “priority market” for Salesforce, according to its regional CEO
By Ross Kelly Published
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Get used to working with AI teammates in Slack
News The workplace collaboration app is all-in on AI agents
By Ross Kelly Published
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Cisco eyes network security gains for agentic AI
News New network security updates aim to secure AI agents across enterprises
By Ross Kelly Published
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Keir Starmer’s tech skills drive welcomed by UK industry
News The ‘TechFirst’ program aims to shore up the UK’s digital skills to meet future AI needs
By Ross Kelly Published
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Tech professionals are on the job hunt again – here’s what they’re looking for
News Work-life balance, wellbeing, and flexibility are key motivators for tech workers seeking new opportunities
By Ross Kelly Published
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AI security and compliance concerns are driving a private cloud boom
News A new survey suggests AI workloads may be a serious motivation behind moving back to private cloud and on-premise infrastructure
By Ross Kelly Published
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Cisco patches critical flaw affecting Identity Services Engine
The networking giant has urged enterprises to update immediately
By Ross Kelly Published
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Klarna CEO Sebastian Siemiatkowski's vision for customer service could be a nightmare
Opinion Premium and ‘VIP’ customer service options that connect you with a real human worker sound hellish
By Ross Kelly Published
Opinion