Ross Kelly
Ross Kelly is ITPro's News & Analysis Editor, with a keen interest in cyber security, business leadership and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
In his spare time, Ross enjoys cycling, walking and is an avid reader of history and non-fiction.
You can contact Ross at ross.kelly@futurenet.com or on Twitter and LinkedIn.
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NetApp eyes data sovereignty gains with new 'Keystone Sovereign' serviceNews The move by NetApp comes amidst growing demand for sovereign services
By Ross Kelly Published
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Anthropic teams up with Akamai in $11.6bn cloud partnershipNews The expanded deal will help Anthropic meet “accelerating CPU workload demands”
By Ross Kelly Published
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OpenAI and Anthropic could withhold new AI models from UK's AI Security InstituteNews The move marks the second time Anthropic declined to submit a model for testing in the space of a month
By Ross Kelly Published
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What to expect at NetApp Insight 2026Opinion NetApp will have to convince customers that it's still the go-to provider despite rising costs
By Ross Kelly Published
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Cyber experts warn FBI breach could have serious real world consequencesNews ShinyHunters has threatened to publish compromised FBI data after an advisory rubbed the group the wrong way
By Ross Kelly Published
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UK firms sharpen AI governance focusNews Rising adoption rates cause surge in governance and security-related investments
By Ross Kelly Published
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AWS becomes first hyperscaler to secure 'NATO Restricted' approvalNews The move means NATO member states and defense partners can host highly sensitive data in AWS’ cloud services
By Ross Kelly Published
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How Dr Martens is working with Salesforce to create ‘agentic experiences’ for customersCase Study Customer satisfaction at Dr Martens was slipping, but agents are helping turn things around as part of a sweeping digital transformation with Salesforce.
By Ross Kelly Published
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ServiceNow says the AI race will create a 'human renaissance' jobs boomNews AI might be transforming roles, but ‘human skills’ will still be vital for enterprises
By Ross Kelly Published
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Cyber teams are being pushed to breaking point – and AI is doing little to alleviate strainNews An increasingly perilous threat landscape and lack of funding means cyber teams are being stretched too thin
By Ross Kelly Published
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Prospect union strikes deal with Meta to open up access to 5,000 UK staffNews The new access agreement with Meta will allow Prospect to speak to staff about unionization
By Ross Kelly Published
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Anthropic moves fast on AI safety concerns with Accenture “embedded evaluator” partnershipNews The deal will see AI specialists embedded at Anthropic to monitor development practices
By Ross Kelly Published
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Salesforce targets a sweet escape from the old school UIOpinion The CRM giant wants to unlock "trapped value" by streamlining agent access to Salesforce data
By Ross Kelly Published
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Dreamforce 2026: All the big talking points from the annual Salesforce conferenceLive Blog Check out all of ITPro's coverage from Dreamforce 2026 here
By Ross Kelly Last updated
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Salesforce UKI CEO Zahra Bahrololoumi talks up unwavering UK commitmentsNews Salesforce isn't resting on its laurels in the UK, with plans to ramp up hiring and support for digital skills development
By Ross Kelly Published
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How Tottenham Hotspur worked with Salesforce to create the ‘world's best experiences’ for fansCase Study The Premier League football club modernized data processes and leaned on Agentforce to engage with fans
By Ross Kelly Published
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Salesforce doubles down on forward deployed engineers in UK Agentforce pushNews Specialist Salesforce engineers will be embedded within customer teams
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Dreamforce 2026 showed AI safety is the new big tech battlegroundNews Differing outlooks on AI safety risks have become clear as leading tech figures hit an impasse on responsible development
By Ross Kelly Published
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Marc Benioff and Jensen Huang aren’t sold on the ‘SaaSpocalypse’News Reports on the death of SaaS has been greatly exaggerated, according to the Nvidia and Salesforce chiefs – but big changes are still looming for software providers
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Salesforce wants enterprises to ‘break free of a shared user interface’ with AIforceNews The new approach will allow enterprises to build custom, bespoke interfaces using natural language prompts
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Salesforce teams up with Nvidia to launch Koa, a dedicated CRM reasoning modelNews The Koa reasoning model is a "game changer" for sales personnel and agents, according to Salesforce
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What to expect at Dreamforce 2026Opinion Salesforce will be pinning its hopes on the Claudeforce launch resonating with customers
By Ross Kelly Published
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Agents have hit the mainstream in software engineeringNews The number of agent-related security incidents is rising and shows no sign of slowing down, according to Harness
By Ross Kelly Published
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Google announces €13 billion infrastructure build-out in burgeoning European data center hubNews Google is capitalizing on the Finnish data center market, with investments in digital and energy infrastructure
By Ross Kelly Published
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