Marketing and Comms
Discover expert analysis on marketing and comms with news, features and insights from the team at IT Pro.
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 How digital marketing will evolve beyond social mediaIn-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever By Elliot Mulley-Goodbarne Published In-depth
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 TD Synnex Maverick announces availability of Zoom for partners in EuropeNews Partners now have access to the entire Zoom portfolio, including unified communications platform Zoom One By Daniel Todd Published News
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 Best Twitter alternatives for businesses and IT professionalsIn-depth With its long-term viability as a networking and commercial space in question, the industry is casting its eye to several Twitter alternatives By John Loeppky Published In-depth
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 BT Wholesale is bringing EE’s mobile connectivity to partnersNews The partnership will provide access to EE’s 4G and 5G networks as the PSTN switch-off approaches By Daniel Todd Published News
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 Twilio tackles 'crucial' customer retention with trio of platform upgradesNews The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds By Connor Jones Published News
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 Avaya's Wavenet partnership aims to deliver affordable enterprise-quality UCaaSNews The collaboration combines unified-communications-as-a-service (UCaaS) and contact centre-as-a-service (CCaaS) with bundled calls and minutes By Daniel Todd Published News
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 3CX StartUP: no business too smallAdvertisement Feature If you’ve found unified phone systems too challenging to set up or too expensive, then the new 3CX StartUP option tailored for micro businesses might be the solution By IT Pro Published SPONSORED
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 Best CPaaS providersBest We feature the best CPaaS providers, to make it simple and easy to manage integrated communications with your business, while providing a rich array of features By Brian Turner Published Best
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 Move to business messaging and let richer connections beginWhitepaper Creating better customer relationships with high-value conversations By ITPro Published Whitepaper
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 Talking to a business should feel like messaging a friendWhitepaper Managing customer conversations at scale with the WhatsApp Business Platform By ITPro Published Whitepaper
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 Goodbye broadcasts, hello conversationsWhitepaper Drive conversations across the funnel with the WhatsApp Business Platform By ITPro Published Whitepaper
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 Remove barriers and reconnect with your customersWhitepaper The $260 billion dollar friction problem businesses don't know they have By ITPro Published Whitepaper