Cloud communications firm Avaya has announced a new strategic partnership with Wavenet, a UK-based cloud telecoms and technology provider, to deliver its unified communications as a service (UCaaS) offering to the UK channel.
The collaboration combines UCaaS and contact centre as a service (CCaaS) with its own bundled calls and minutes to help businesses deliver enhanced experiences for customers. Wavenet will act as a wholesale service provider and tier 1 value-added reseller (VAR) across the UK.
What is contextual analytics?
Creating more customer value in HR software applications
Partners will be able to benefit from a self-service managed platform that allows customisation, customer control, as well as the ability to bill customers directly.
Announcing the move at the GITEX Global conference, the pair said the collaboration will enable UK-based organisations to deliver “effortless, best-in-class experiences” for both customers and employees during every interaction.
“Our partners are serving customers in a business environment that has changed significantly over the past couple of years, and against that backdrop, it’s no surprise that demand for cloud-based communications experience technology has increased,” said Antony Black, director of wholesale at Wavenet.
“By offering the combination of the Avaya market-leading UCaaS and CCaaS experience technology with Wavenet’s bundled voice plans, we are able to provide the wholesale partners with a fully self-service managed platform allowing them to control their customers and more importantly bill directly.”
Expected to be available to Wavenet customers and its network of UK wholesale channel partners in Q1 2023, the combined offering can be rolled out to customers within hours, while customisations for more complex infrastructures can be made “quickly and easily”, the pair said.
Fadi Moubarak, Avaya’s vice president of channels, added that the agreement with Wavenet will enable joint partners to “position an enterprise-class solution without the enterprise-class pricing”.
“Being natively cloud-based, the platform will keep customers at the cutting edge in terms of feature sets, and can be flexibly tailored and deployed in diverse ways to match the requirements of any business,” he said.
Channel Pro Newsletter
Stay up to date with the latest Channel industry news and analysis with our twice-weekly newsletter
Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.