One in three UK online shoppers annoyed by logins
Providing an alternative to logins on online retail sites could cut shopping frustration and get people to spend more.

The biggest annoyance for one in three (29 per cent) Brits is forgetting their login details when shopping online.
Across Europe though, more than half of shoppers (64 per cent) said their biggest annoyance was poor customer service, leading a quarter of Europeans to say their online shopping experiences were just satisfactory.
When they finally did sort out their logins, one in 14 Brits were willing to part with 5,000 or more if they did find something to buy.
This contrasts with European shoppers, with more than half (53 per cent) unwilling to spend more than 50 at a time online. Overall, the study showed that where satisfaction was poor, consumers spent less money.
The ATG study surveyed more than 6,500 consumers from Europe, with 2,000 in the UK.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
-
"There needs to be an order of magnitude more effort": AI security experts call for focused evaluation of frontier models and agentic systems
News Evaluating the risks of dynamic, evolving AI networks is slow work for cybersecurity analysts
-
Kaseya targets IT efficiency with new AI-powered tools
The cyber security firm unveiled its new Kaseya 365 Ops and Kaseya SIEM offerings at its Connect 2025 event in Las Vegas
-
Preparing for peak: How customers purchased during peak
whitepaper The online shopping trends that shaped the parcel delivery experience during the busiest time of the 2022 calendar
-
How Crew Clothing went mobile to turn around a struggling business
Case Study Mobile sales tech unleashed a tide of change, buoying further growth across the UK coast-inspired casualwear chain
-
Going contactless with shoppers in a post-COVID world
Whitepaper Retail guide
-
Leanpath’s new tools help reduce food waste and costs
News Impact Suite uses automated action plans to help kitchens address food waste issues
-
How web retailers cope with the demands of the holiday season
In-depth Christmas, New Years, Boxing Day, January sales… How can web retailers meet the demands of seasonal peaks in sales?
-
Retailers start Black Friday early to avoid system outages
News Many online retailers have learnt from the mistakes of last year by launching sales weeks or even months early
-
Amazon's drone delivery might track customer location info
News The service will use a person's smartphone data to find them and deliver even if they are not in a static location
-
Cook deploys Qlik to track Christmas sales
News Homemade food retailer uses visual analytics to react faster to customer demand