What should RIM do to recapture the attention of businesses?

The company's not "cool" any more.

For a company of our size, we want to offer our users something they want to have. They need to be happy to use and own it and not try to bypass it. For the majority of our users, that just isn't the case with RIM.

The company's not "cool" any more and doesn't have all the extra apps that people want. Most of them want to use their own devices anyway. They are happy to follow simple instructions and don't rely on the IT team for detailed support.

The consumerisation of IT in general and mobile devices in particular means that the choice of smartphone is a very personal one and can't be driven from a central IT policy.

Instead of Research In Motion, RIM seems to now be an abbreviation of "Reactive In Market.

From an IT perspective, it doesn't have the right offering either. We have a hosted exchange environment. We can connect any Apple, Android and Windows smartphones without the need for any additional hardware, software or licensing charge. Why would we want to incur additional costs for a worse solution?

RIM needs to make a set of tough decisions and realise the world of smart devices has changed. Maybe not for large corporations, but SMEs won't take it seriously with its current architecture."

Liam Quinn, IT director, Richmond Events

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.