FAILED TO CATCH ON
Google's YouTube business was estimated to generate $5 billion by 2013, thanks to a $3 billion contribution from Google TV, a then-new product that allows consumers to access Google services such as search and YouTube videos on their television screens.
But analysts say Google TV has failed to catch on with consumers. Logitech, one of Google's initial partners that developed a set-top box offering the service, said in November it would cease making Google TV devices. In January, Google announced plans for new devices from LG and Samsung.
Google projected that commerce, a category that includes sales of digital content and mobile payments as well as product ads, would deliver $5 billion in revenue in 2013.
Google had forecast its total revenue in 2013 would be $55 billion, according to the documents, with $34 billion in revenue from its search business.
Eric Schmidt was Google's CEO at the time the documents were created. In April 2011, Schmidt handed the reins to Google co-founder Larry Page, who has moved swiftly to pull the plug on projects that are not paying off while focusing efforts on opportunities including mobile, social networking and display advertising.
Google's efforts to tap new revenue have been closely watched by investors, eager for new growth as the search business matures yet wary of initiatives that threaten margins. Shares of Google, which closed Tuesday's regular trading session at $609.72, are down roughly 6.6 percent in 2012.
Google was also optimistic about its plans to enter the music business. In a separate set of documents in the case, the company forecast music sales would drive Android revenue to $3.7 billion in 2013.
The 2010 documents show Google's search business generated $19.2 billion in 2009, while the display business brought in $3.2 billion that year. YouTube made $300 million, while e-commerce brought in no revenue.
The case in US District Court, Northern District of California, is Oracle America, Inc v. Google Inc, 10-3561.
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