Fleur Doidge
Fleur Doidge is a journalist with more than twenty years of experience, mainly writing features and news for B2B technology or business magazines and websites. She writes on a shifting assortment of topics, including the IT reseller channel, manufacturing, datacentre, cloud computing and communications. You can follow Fleur on Twitter.
Latest articles by Fleur Doidge
Why hybrid cloud standardization is proving essential
By Fleur Doidge published
In-depth Hybrid cloud deployments must evolve to enable cloud-wide innovation
How to empower employees to accelerate emissions reduction
By Fleur Doidge published
in depth With ICT accounting for as much as 3% of global carbon emissions, the same as aviation, the industry needs to increase emissions reduction
Why arts graduates and creatives should consider an IT career
By Fleur Doidge published
In-depth Commentators suggest that future technology jobs will probably involve more creative thinking, with the right non-STEM backgrounds proving essential to cover continued talent shortages
How Crew Clothing went mobile to turn around a struggling business
By Fleur Doidge published
Case Study Mobile sales tech unleashed a tide of change, buoying further growth across the UK coast-inspired casualwear chain
How the metaverse is powering next-gen digital twins
By Fleur Doidge published
In-depth The metaverse will find a home in industrial settings by vastly expanding the benefits of simulation
How UK tech can weather economic storms in 2023
By Fleur Doidge published
Analysis Should IT providers and teams hope to make a success out of the next two years, they will first have to adapt to the oncoming economic shockwaves
Ending the age of data centre ‘five nines’
By Fleur Doidge published
In-depth High 99.999% availability pledges play well with cloud and data centre customers, but some downtime is always necessary
What Liz Truss needs to do to save IR35
By Fleur Doidge published
In-depth Despite years of reports, consultations, revisions – and even reform – employment status compliance remains difficult to follow for workers and companies alike
What AI skill sets do you need in the channel?
By Fleur Doidge last updated
In-depth Customers want machine learning and AI, but do not yet understand the realities
Using AI and machine learning to kickstart climate change fightback
By Fleur Doidge published
In-depth Fighting climate change with carbon capture or geoengineering means harnessing the power of AI and sophisticated data modelling
Beating the IT brain drain
By Fleur Doidge published
In-depth Preventing loss of expertise when employees move on has never been more important
How the cost of living crisis will savage tech
By Fleur Doidge published
In-depth Individuals and businesses alike are feeling the pinch, with the skills market and digital transformation projects in flux
The channel is readier than ever for B2B e-commerce
By Fleur Doidge published
In-depth Despite outdated notions of online being all about marketing, channel customers are primed for a “very different era”
Crunching the numbers will be key for channel customers in 2022
By Fleur Doidge published
In-depth As organisations under pressure look to data-driven insights to maximise resources and sustainability, the channel must respond
Knowledge is power: Truer than ever for the channel in 2021
By Fleur Doidge published
In-depth Why this year was the most important for knowing yourself and your customers better than ever before
A leap off the edge – into micro data centre services
By Fleur Doidge published
In-depth Analysts predict organisations will require more numerous and faster data processing and services at the network perimeter
Specialists, experts, or just middlemen – how will customers see you beyond 2021?
By Fleur Doidge published
In-depth Customers who know more about tech are raising the stakes in partner sales land
Could the US CLOUD Act force UK channel companies to break GDPR?
By Fleur Doidge published
In-depth The US has streamlined its processes for data requests from cloud services providers now embedded into almost every part of the UK economy
Could IBM's Kyndryl spin-off cause confusion?
By Fleur Doidge published
In-depth Potential conflicts are emerging in managed infrastructure services – but the new company says all is in hand
The semiconductor crisis is delivering channel nightmares – and opportunities
By Fleur Doidge published
In-depth Shortages can have knock-on effects across a supply chain, so how will the channel manage if constraints continue into next year?
Manufacturers must digitally transform. How can the channel help them see past the hype?
By Fleur Doidge published
In-depth Customers in manufacturing are looking towards big data, smart factories and Industry 4.0, yet cynicism remains
Is private cloud dead? Not at all, say cloud providers
By Fleur Doidge published
In-depth While hybrid and public clouds may be gaining in popularity, there are still reasons to stay private
Why good deals go wrong
By Fleur Doidge published
In-depth Partnership and miscommunication are often at fault when a seemingly good deal goes bad