Fleur Doidge
Fleur Doidge is a journalist with more than twenty years of experience, mainly writing features and news for B2B technology or business magazines and websites. She writes on a shifting assortment of topics, including the IT reseller channel, manufacturing, datacentre, cloud computing and communications. You can follow Fleur on Twitter.
Latest articles by Fleur Doidge
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How to prepare and prioritize workloads for cloud migration
By Fleur Doidge published
How-to Business strategies for migrating workloads to the cloud must interface with IT and business objectives, whether SMB or enterprise – not least to minimize the chance of cost blowout
![A CGI representation of the world to represent sovereign cloud workloads, on a black background. In the image, the blue world formed by white and blue dots is surrounded by flowing data, glowing lines, and binary code to represent data crossing borders.](https://cdn.mos.cms.futurecdn.net/YQD9zquJBRGYdYKYjEVUra-320-80.jpg)
What is a sovereign cloud?
By Fleur Doidge published
Explainer The pros and cons of sovereign cloud, and why service providers are scrambling to get ahead of the competition
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Why hybrid cloud standardization is proving essential
By Fleur Doidge published
In-depth Hybrid cloud deployments must evolve to enable cloud-wide innovation
![A silhouette of a hand filled with an abstract water pattern, with an abstract white line pattern beneath the thumb and forefinger with some cells filled in bright colours and a small shoot of a tree sprouting from the base of the inside of the thumb signifying environmental consciousness](https://cdn.mos.cms.futurecdn.net/Me2xgrjmWSBYzXPgpLxbdN-320-80.jpg)
How to empower employees to accelerate emissions reduction
By Fleur Doidge published
in depth With ICT accounting for as much as 3% of global carbon emissions, the same as aviation, the industry needs to increase emissions reduction
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Why arts graduates and creatives should consider an IT career
By Fleur Doidge published
In-depth Commentators suggest that future technology jobs will probably involve more creative thinking, with the right non-STEM backgrounds proving essential to cover continued talent shortages
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How Crew Clothing went mobile to turn around a struggling business
By Fleur Doidge published
Case Study Mobile sales tech unleashed a tide of change, buoying further growth across the UK coast-inspired casualwear chain
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How the metaverse is powering next-gen digital twins
By Fleur Doidge published
In-depth The metaverse will find a home in industrial settings by vastly expanding the benefits of simulation
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How UK tech can weather economic storms in 2023
By Fleur Doidge published
Analysis Should IT providers and teams hope to make a success out of the next two years, they will first have to adapt to the oncoming economic shockwaves
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Ending the age of data centre ‘five nines’
By Fleur Doidge published
In-depth High 99.999% availability pledges play well with cloud and data centre customers, but some downtime is always necessary
![Lizz Truss headshot, wearing a remembrance day poppy](https://cdn.mos.cms.futurecdn.net/gE4ZL89LyYFco3QQXWjpXd-320-80.jpg)
What Liz Truss needs to do to save IR35
By Fleur Doidge published
In-depth Despite years of reports, consultations, revisions – and even reform – employment status compliance remains difficult to follow for workers and companies alike
![Abstract image of a blue digital brain on a black background to represent artificial intelligence](https://cdn.mos.cms.futurecdn.net/xjxWXy7hVCjtJFJyZDvFa9-320-80.jpg)
What AI skill sets do you need in the channel?
By Fleur Doidge last updated
In-depth Customers want machine learning and AI, but do not yet understand the realities
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Using AI and machine learning to kickstart climate change fightback
By Fleur Doidge published
In-depth Fighting climate change with carbon capture or geoengineering means harnessing the power of AI and sophisticated data modelling
![Graphic showing a magnet removing bulbs from somebody's mind](https://cdn.mos.cms.futurecdn.net/DaQUg4NTxwZBKgJfg2QVNY-320-80.jpg)
Beating the IT brain drain
By Fleur Doidge published
In-depth Preventing loss of expertise when employees move on has never been more important
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How the cost of living crisis will savage tech
By Fleur Doidge published
In-depth Individuals and businesses alike are feeling the pinch, with the skills market and digital transformation projects in flux
![Businessman with a tablet projecting charts and figures to show sales growth](https://cdn.mos.cms.futurecdn.net/AwqYYKyqaRtTb5LahLd4T9-320-80.jpg)
The channel is readier than ever for B2B e-commerce
By Fleur Doidge published
In-depth Despite outdated notions of online being all about marketing, channel customers are primed for a “very different era”
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Crunching the numbers will be key for channel customers in 2022
By Fleur Doidge published
In-depth As organisations under pressure look to data-driven insights to maximise resources and sustainability, the channel must respond
![A woman staring at her laptop with the sunrise in the background](https://cdn.mos.cms.futurecdn.net/WGUvCY6jqQ3HhpgAL9jXRj-320-80.jpg)
Knowledge is power: Truer than ever for the channel in 2021
By Fleur Doidge published
In-depth Why this year was the most important for knowing yourself and your customers better than ever before
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A leap off the edge – into micro data centre services
By Fleur Doidge published
In-depth Analysts predict organisations will require more numerous and faster data processing and services at the network perimeter
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Specialists, experts, or just middlemen – how will customers see you beyond 2021?
By Fleur Doidge published
In-depth Customers who know more about tech are raising the stakes in partner sales land
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Could the US CLOUD Act force UK channel companies to break GDPR?
By Fleur Doidge published
In-depth The US has streamlined its processes for data requests from cloud services providers now embedded into almost every part of the UK economy
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Could IBM's Kyndryl spin-off cause confusion?
By Fleur Doidge published
In-depth Potential conflicts are emerging in managed infrastructure services – but the new company says all is in hand
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The semiconductor crisis is delivering channel nightmares – and opportunities
By Fleur Doidge published
In-depth Shortages can have knock-on effects across a supply chain, so how will the channel manage if constraints continue into next year?
![A male engineer reprogramming a robotic arm in a factory using a laptop](https://cdn.mos.cms.futurecdn.net/ZLAzrygAYftDHgonwgQozf-320-80.jpg)
Manufacturers must digitally transform. How can the channel help them see past the hype?
By Fleur Doidge published
In-depth Customers in manufacturing are looking towards big data, smart factories and Industry 4.0, yet cynicism remains