
Nicole Kobie
Nicole Kobie first started writing for ITPro in 2007. As a freelance journalist covering technology and business, Nicole's work includes bylines in New Scientist, Wired, PC Pro and many more.
Nicole the author of a book about the history of technology, The Long History of the Future.
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Hyperscaler AI spending is getting out of control
News Tech giants' results show billions being poured into AI infrastructure, but big leaps in revenue remain elusive
By Nicole Kobie Published
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CrowdStrike faces shareholder lawsuit after global IT failure
News Investors are lining up a class action lawsuit amid allegations CrowdStrike misled them
By Nicole Kobie Published
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Apple: Our AI data was gathered responsibly
News Apple is keen to quell concerns over the source of the data used to build its AI models
By Nicole Kobie Published
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Open source AI just got a major seal of approval from US regulators
Analysis Regulators in the US appear very keen on supporting open source AI developers
By Nicole Kobie Last updated
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Google DeepMind's chief scientist says AI energy use not as bad as it looks
News Jeff Dean admits energy use is rising, but says AI still makes up a small portion of data center use
By Nicole Kobie Published
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OpenAI dropped from AI copyright lawsuit
News Developers still targeting Microsoft and GitHub in case now focused on open-source licensing agreements
By Nicole Kobie Published
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Why generative AI is becoming a "tax" on enterprises
The generative AI gold rush is driving IT spending, but not everyone is benefiting equally from the investment
By Nicole Kobie Published
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Meta won't release multimodal AI models in Europe due to "unpredictable" privacy regulations
News The "unpredictable nature" of EU regulations have prompted Meta to scrap plans to release its models across the region
By Nicole Kobie Published
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AI could be the key to solving the UK’s productivity problem
News The UK's stagnant productivity could get a kickstart from AI, according to Workday
By Nicole Kobie Published
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Kaspersky to shut down US division ahead of sales ban
News The Russian security company will exit the US and cut staff ahead of a government-imposed sales ban
By Nicole Kobie Published
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Intuit joins the ranks of companies cutting jobs to invest in AI
News 1,800 jobs are set to be cut at Intuit, but all will be replaced over next year as part of an AI-fueled hiring spree
By Nicole Kobie Published
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Microsoft has settled its European cloud complaint — but rivals are calling it a "pay off"
News CISPE has accepted a $22 million settlement over Microsoft cloud licensing practices, but industry rivals aren't pleased at the announcement
By Nicole Kobie Published
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Microsoft has told workers in China to ditch Android and use iPhones – here’s why
News Microsoft said it will buy employees iPhones to ensure they use verification or authentication apps when accessing corporate networks
By Nicole Kobie Published
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Peloton faces lawsuit amid claims it allowed marketing firm to train AI on user chat data
News Peloton is accused of allowing marketing firm Drift to read and process data without user consent
By Nicole Kobie Published
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Why cutting-edge innovation is killing the planet
In-depth AI and robots will do our work, we’ll get paid in cryptocurrency, and cars will drive themselves – but each of these technologies is a massive energy hog
By Nicole Kobie Published
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Why 2024 won’t be the year of AR, VR or any kind of immersive tech
In-depth Whether it’s Apple’s Vision Pro or Meta’s continued metaverse push, many predict we’re at the turning point for mixed reality, but there’s little evidence to show for that
By Nicole Kobie Published
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Meet the CAVForth project: The world's first autonomous bus
Case Study Edinburgh's AB1 route, in Scotland, lets the public catch a ride on an self-driving bus over the Forth Road Bridge. But is this really the future of public transit?
By Nicole Kobie Published
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Innovation is harder than it looks – we should go easy on tech firms
Opinion From Google’s bungled generative Bard launch to Twitter’s ongoing troubles, we must remember the often-forgotten truth that innovation is slow and software is difficult to build
By Nicole Kobie Published
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GPT-4 shouldn’t worry anybody – we just need to be better
Opinion Although generative AI tools like GPT-4 and ChatGPT have many industries worried, humans just need to find new ways to prove their worth
By Nicole Kobie Published
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Stop worshipping CEOs – tech is a team sport
Opinion Tech leaders are showing themselves for who they are, and it shouldn’t come as a surprise
By Nicole Kobie Published
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The Cookie Law is finally crumbling – good riddance
Opinion The stalest of all laws is getting an overhaul after years of menacing the web, and its end can’t come soon enough
By Nicole Kobie Published
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How quantum computing can fight climate change
In-depth Quantum computers could help unpick the challenges of climate change and offer solutions with real impact – but we can’t wait for their arrival
By Nicole Kobie Published
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The best email sign-offs and 14 to avoid
Opinion There are good ways and bad ways to sign-off from your emails. Here's everything you need to know to avoid a digital etiquette misstep
By Nicole Kobie Last updated
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Smart contact lenses could kick AR into the mainstream
In-depth Smart contact lenses will let you see directions, messages and data in the blink of an eye, leaving cumbersome headsets in the past
By Nicole Kobie Published
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