Cisco buys London firm IMImobile for £550m
The acquisition of the cloud communications company is Cisco's largest deal in the UK in almost three years


Cisco has acquired London-based cloud communications provider IMImobile for approximately $730 million (£550m).
The acquisition, which is the largest Cisco deal in the UK for almost three years, is expected to close in the first quarter of 2021.
The tech giant is looking to push further into automation to reach out to its customers with IMImobile software being brought in to boost its existing customer relationship management (CRM) offerings.
IMImobile sells 'customer interactions management' software that automates a constant connection between businesses and clients through enhanced social media, messaging and audio channels. The firm is based in London, with offices in the US, Canada, India, South Africa and the UAE.
With IMImobile onboard, Cisco aims to expand its customer services with an end-to-end interaction system that drives faster and smarter interactions in order to orchestrate the lifecycle journey of its customers.
Cisco's Webex Contact Center will also be able to make use of IMImobile's artificial intelligence technology for customer journeys.
RELATED RESOURCE
Three-step guide to modern customer experience
Support the critical role CX plays in your business
"We are excited to join Cisco and become part of one of the world's leading technology companies as they seek to enable great customer experiences," said Jay Patel, IMImobile CEO.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
"We believe there will be a world of dynamic, always-on connections between global businesses and their customers and the combination of our respective technologies will enable to us make every interaction matter more for our clients."
When the deal completes in the new year, the IMImobile team will join Cisco's contact centre business unit, led by Cisco VP and GM Omar Tawakol.
"We look forward to working with IMImobile to help create a comprehensive CXaaS solution for the market - one that gives businesses a platform to provide delightful experiences across the entire customer lifecycle journey," said Jeetu Patel, senior vice president and GM of Cisco's security and applications business.
Bobby Hellard is ITPro's Reviews Editor and has worked on CloudPro and ChannelPro since 2018. In his time at ITPro, Bobby has covered stories for all the major technology companies, such as Apple, Microsoft, Amazon and Facebook, and regularly attends industry-leading events such as AWS Re:Invent and Google Cloud Next.
Bobby mainly covers hardware reviews, but you will also recognize him as the face of many of our video reviews of laptops and smartphones.
-
Blackouts in Spain and Portugal could be a cyber attack
Both countries are "paralyzed" by nationwide power outages
By Jane McCallion
-
Cisco takes aim at AI security at RSAC with ServiceNow partnership
News The companies claim Cisco AI Defense and ServiceNow SecOps will help address new challenges raised by AI
By Jane McCallion
-
Cisco names Oliver Tuszik as global sales chief
News Cisco has announced the appointment of Oliver Tuszik as its new executive vice president of global sales, who replaces Gary Steele.
By Daniel Todd
-
'Digital hide-and-seek': Workers are wasting hundreds of hours a year sourcing the information they need to carry out their role
News Knowledge workers globally are wasting a quarter of their working week tracking down information, new research from Atlassian has revealed.
By George Fitzmaurice
-
Cisco wants to train 1.5 million Europeans in digital skills
News Cisco has unveiled plans to provide free training to 1.5 million people across the EU as part of a major digital skills drive.
By Emma Woollacott
-
"Our goal is to transform partner success": Cisco just announced a major overhaul of its partner program – here’s what you need to know
News The Cisco 360 Partner Program promises to accelerate the value partners bring to customers, reimagined to boost skills and innovation
By Solomon Klappholz
-
Meta layoffs hit staff at WhatsApp, Instagram, and Reality Labs divisions
News The 'year of efficiency' for Mark Zuckerberg continues as Meta layoffs affect staff in key business units
By Ross Kelly
-
Cisco’s ‘savvy’ CoreWeave deal will supercharge its AI ambitions
Analysis Experts told ITPro the move could be an attempt to strengthen Cisco’s AI footprint
By George Fitzmaurice
-
Cisco layoffs cut deeper than expected as firm ramps up AI focus
News The move marks the second round of Cisco layoffs so far this year, with 7% of its global headcount expected to be cut
By Nicole Kobie
-
Cisco to cut thousands of roles in second batch of layoffs this year
News The Cisco job cuts mark the second wave of layoffs for the tech giant so far in 2024
By Solomon Klappholz