Westcoast bolsters mobility portfolio with Aerohive

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Westcoast is shoring up its mobility portfolio with the addition of Aerohive Networks’ cloud-managed wireless networking range to its line-up.

The distie says signing Aerohive “represents a bold and significant mobility play” while giving Aerohive access to a broad set of resellers and their end-users.

US-based Aerohive’s mobility platform uses a distributed, controller-less architecture that it claims makes enterprise mobility available to organisations regardless of their level of IT resources.

Alan Hunt, director at Westcoast, says representing Aerohive in the channel “is a massive coup” for Westcoast: “It’s a deal which will underscore Westcoast’s mobility capabilities and ambitions while at the same time reaffirming our position as the leading value-added services distributor in the UK and Ireland,” he comments.

“It’s also great news for our resellers who will now have the opportunity to step smoothly into providing mobility solutions for their customers thanks to Aerohive’s proven and easy to deploy portfolio and Westcoast’s reseller accreditation programme. ”

Westcoast is Aerohive’s third UK distributor, alongside Exclusive Networks and Cloud Distribution.

Adam Davison, director at Cloud Distribution, believes the new partnership with target Apple resellers in education and enterprise.

He adds: “[Aerohive] isn’t looking to dilute what they’re doing with their current channel – they’re looking to get incremental revenues with new channels they don’t go to market with today...It doesn't affect our business in any shape or form.”

Says Raif Mehmet, regional sales director UK for Aerohive Networks: “Westcoast has great expertise in both the education and enterprise sectors which are important to us and also has a terrific new-to-Aerohive set of customers; it is an ideal distribution partner for Aerohive.”

Last month Aerohive launched a new channel programme to support the company’s top-performing partners.

Christine Horton

Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.