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Dreamforce 2026 live: All the big talking points from the annual Salesforce conferenceLive Blog Check out all of ITPro's coverage from Dreamforce 2026 here
By Ross Kelly Last updated
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Salesforce UKI CEO Zahra Bahrololoumi talks up unwavering UK commitmentsNews Salesforce isn't resting on its laurels in the UK, with plans to ramp up hiring and support for digital skills development
By Ross Kelly Published
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How Tottenham Hotspur worked with Salesforce to create the ‘world's best experiences’ for fansCase Study The Premier League football club modernized data processes and leaned on Agentforce to engage with fans
By Ross Kelly Published
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Slicing through the static: why data quality is the channel’s ultimate competitive advantageIndustry Insights There's real risk from fragmented telemetry for channel partners...
By Donogh O’Reilly Published
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Why IT leaders need to be involved in layoff decision-making to avoid AI washingIn-depth Those who sit closest to where AI is deployed are often overlooked, despite being better placed to determine what AI can automate and where human expertise remains critical
By Rich McEachran Published
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Trump says AI concerns a "hoax" in on stage call with Nvidia CEONews Jensen Huang answers call from Trump at Californian conference to chat about AI doomerism
By Nicole Kobie Published
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Human rights committee calls for new AI safety lawNews The UK needs a new oversight body with teeth, said the Joint Committee on Human Rights, regulating the entire AI supply chain
By Emma Woollacott Published
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What to expect at Dreamforce 2026Opinion Salesforce will be pinning its hopes on the Claudeforce launch resonating with customers
By Ross Kelly Published
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Nebula appoints Jack Bell as strategic partner acquisition managerNews The new hire brings eleven years of telecoms industry experience to the vendor’s channel team
By Daniel Todd Published
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Three things businesses need to know about the Cyber Resilience ActNews Under the Cyber Resilience Act, manufacturers will have to report vulnerabilities and security incidents more thoroughly and on a tighter timeline
By Emma Woollacott Published
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Google Cloud and Accenture launch new business group to embed forward deployed engineers with customersNews The move by the duo aims to drive adoption of Gemini Enterprise AI tools
By Ross Kelly Published
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SPECIAL EDITION: TD SYNNEX talks about attaching services to productsSponsor Content Created With TD SYNNEX
By ITPro Published