Haystack raises $1.2 million for its engineering insights tool

A man working with a set of monitors
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Early stage startup Haystack has raised $1.2 million for its engineering insights tool in funding led by Founders Club, Y Combinator, Soma Capital, and Entrepreneur First. The round also saw participation from Haystack's investors, Dan Siroker and Blaine Vess.

Developed in 2020 by Julian Colina and Kan Yilmaz, Haystack Analytics provides engineering metrics and alerts to augment developer performance. It's integrated with GitHub, an open source code-hosting service that lets users collaborate on projects, pull code from repositories, track changes, mention individual contributors, and more.

As an added benefit, the tool provides real-time insights into every step of the software development life cycle, from commit through deployment. Haystack Analytics' performance monitoring capabilities also help identify bottlenecks that delay productivity.

Commenting on the tool's efficacy, Haystack said its users have, on average, increased their production deployments by 58% and achieved 70% faster cycle times.

"Tech teams and engineers around the world are key assets to any company and shipping software is the heartbeat and competitive advantage they seek," said Julian Colina, founder and CEO of Haystack Analytics.

"The efforts of developers are at the heart of processes, products and, effectively, the bottom line. Until now, it was difficult for CTOs and engineering managers to objectively know what their roadblocks are or have insights into resourcing levels. Haystack gives visibility by providing metrics and alerts to make sure nothing continues to be stuck. We are helping developers to ship faster and improve their satisfaction".


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The Haystack platform has attracted over 7,000 developers, including those from GoDaddy, Microsoft, The Economist, Indiegogo, and Truebill, in less than 12 months since launching. Through the newly raised funds, the company plans to expand its offering to a wider range of data sources and provide a more robust user experience.

"Our mission is to bring the competitive advantage data-driven engineering teams like Google have to everyone. We help teams track their delivery process and optimization opportunities instead of relying solely on gut feelings - resulting in 70% faster delivery on average. It's been an incredible 12 months and we are well set to achieve much more in the next year," added Colina.