Jabra takes on Plantronics in fight for market share

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Headset manufacturer Jabra has launched a new campaign to grab market share in the contact centre from rival Plantronics.

The firm, which recently declared plans to take 50 percent of the contact centre market by 2016, has announced a new channel programme which aims to educating its key partners and distributors on Jabra’s new contact centre line.

It follows recent research from the company that says almost three quarters of all contact centre agents in the UK are unsatisfied with their current technology and believe it doesn’t allow them to do their job effectively. With almost one million contact centre agents across the UK and Ireland, Jabra claims this offers a huge opportunity to take market share from their biggest competitors in the space.

Also, by registering a Plantronics competitive opportunity with Jabra, partners will receive a three percent rebate on the value of the deal. And if the deal closes within six months of registering, they will receive an additional three percent rebate.

“Our business relies solely on the channel to sell and therefore it’s essential we create a highly rewarding partner programme to ensure we meet our objective of 50 percent market share in 24 months,” says Nigel Dunn, managing director, Jabra UK and Ireland Business Services. “We look forward to welcoming our partners today and as well as sharing details of our new Partner incentives, understanding more from them on how we can help them to close the right deals.”

Jabra’s campaign will be supported by its new Assured Services Programme, and a new partner portal, which will act as a one-stop resource for all Jabra channel programmes and activities.


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