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Refreshing your business laptop suite? Here’s why you should go with Dell Pro
Future-proof performance and smart design changes make Dell Pro a no-brainer for IT leaders
The official end of life date for Windows 10 has come and gone, with enterprises moving quickly to adopt the operating system before extended security updates for the deprecated operating system end in October.
In its Windows 11 and AI PC Readiness Report, a 2025 survey of 1,000 UK IT decision makers (ITDMs), Dell Technologies found that 71% of ITDMs view the switch to Windows 11 as the best opportunity to upgrade their laptop fleet.
Indeed, now is the optimal time for many businesses to refresh their devices, given the opportunity to not only embrace all the software benefits of Windows 11 but also the hardware benefits of Copilot+ PCs.
This new category of laptop is characterized by the inclusion of dedicated neural processing units (NPUs) to power AI features.
Analysts expect businesses to adopt AI PCs to an increasing extent over the next few years, with Gartner projecting that AI laptops will account for 58.7% of the total laptop market in 2026.
Among the Copilot+ PCs on offer, IT leaders would be hard pressed to find better than the Dell Pro laptop family. These powerful, portable devices offer best-in-class features as well as top-to-bottom design improvements.
TL;DR:
- Dell Pro laptops are the answer to leadership demands for AI-enabled devices. With the power needed to meet today's needs and the reserves for tomorrow's AI software breakthroughs, they're a safe upgrade bet for the next generation of work devices.
- Both the Dell Pro 5 and Dell Pro 7 come with long-lasting batteries that can carry employees through the working day. Whether near an outlet or on the go, the Dell Pro 5 and Dell Pro 7 provide lasting battery without compromising performance.
- Dell Pro laptops are built with portability in mind, in recognition of increased demands for employees to work on the move. With the sleekest designs in Dell's history, these are devices intended to slot smoothly into a working day, wherever they're carried.
- Dell Pro laptops don't sacrifice quality or security when it comes to the display. With built-in privacy screens and QHD OLED panels on the table, leaders have the option to equip their workforce with laptops that tick all the boxes for visual work.
To give a better idea of all the benefits of the Dell Pro family, we’ve listed some of the key benefits below.
AI future-proofing
The Dell Pro range was designed from the ground up for local AI performance, with hardware optimized to smoothly run both traditional business workloads and Windows 11 AI features. All Dell Pro laptops come with embedded NPUs, which help run AI tasks that would otherwise tax the CPU and GPU.
Recent research by Microsoft, which saw Censuswide draw on insights from 1,000 senior UK decision makers, found the majority (84%) are now using AI for competitive advantages. Further, almost a quarter (24%) of respondents expressed concerns that their competitors are adopting AI faster than their own organization.
Addressing this competitive gap will require a strong AI strategy and a plan to upskill staff. But without the right hardware to support AI rollout, leaders could find their fears validated as competitors leap ahead of them.
Put simply, AI PCs such as the Dell Pro laptop range are the price of entry for the next generation of AI-powered Windows computing.
Portability as standard
Gone are the days where leaders have to choose between power and portability. Today’s workers are more mobile than ever: the UK Office for National Statistics reports over a quarter (28%) of working adults in the UK are now hybrid workers as of Spring 2025 and over half (52%) of US workers are in hybrid workplaces, per Gallup data.
Dell Pro laptops meet this need by being as thin and light as possible without sacrificing power. The Dell Pro 7 is the thinnest ever in the lineup, with an aluminum chassis that protects the device while keeping it lightweight, as is the case for the Dell Pro Premium’s new magnesium alloy chassis.
Even the most powerful devices in the family are more portable than before: the powerhouse Dell Pro 5 is 10% thinner than its predecessor.
Extended battery life
While design is important for portability, it’s only half the battle. Battery life is arguably just as important, as it determines how often – and for how long – workers will be forced to dash back to a power outlet.
The Dell Pro 5 is rated at over 17 hours’ battery life, more than long enough to meet the needs of the working day in between recharge breaks, and the Dell Pro Premium 14 offers a full-day battery.
Beyond capacity, the improved battery life of Dell Pro laptops comes from a range of smart design optimizations. This includes the use of tandem OLED displays, which stack light-emitting layers to improve panel brightness and use power more efficiently, as well as mini-LED technology in the keyboard backlights, to reduce drain when typing in dim environments.
Accurate displays that don’t sacrifice privacy
Both the Dell Pro 5 and Dell Pro 7 come with bright, detailed displays that can be configured as OLED panels for the best contrast and color reproduction. The Dell Pro 5 also comes with options for a QHD panel, ideal for designers and other roles who need every pixel of detail possible.
This is a major benefit for those in creative roles, such as UI designers, video editors, or in-house photographers, all of whom require excellent resolutions and color reproduction to do their job properly.
The Dell Pro 5 is also capable of up to 500 nits of brightness, allowing users to easily see display content even in direct, bright light. This is another key example of how the Dell Pro series is optimized for both portability and performance, providing all the tools workers need no matter the environment.
One of the potential downsides of working on the go – particularly in public such as on a train or flight – is the potential for shoulder surfers to glimpse passwords or other sensitive information. The Dell Pro 7 14” laptop is configurable with privacy panels that prevent content from being legible to all but the user, to ensure private content stays that way.
If you think Dell Pro is the right choice for your business, find out more on the Dell website: US readers click here, AU readers here, CA readers here, and UK readers here.
And there’s one more thing to know before you buy: Dell offers a price match guarantee. To learn more about the Dell price match and price guarantee, including the terms, exclusions and restrictions, US readers can click here, AU readers here, CA readers here and UK readers here.
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