Dell lowers rebate thresholds for networking partners

Money floating around pc

Dell says it has made it easier for its networking partners to qualify for rebates, in response to partner feedback.

The vendor has lowered the entry threshold that partners need to reach to qualify for rebates. Premier or Preferred channel partners that meet or exceed $20,000 worth of sales of Dell networking gear will now be eligible for rebates of up to 14 percent.

Prior to this change, channel partners were required to gain $100,000 worth of sales before a rebate could be offered.

“Our channel partners are vital to the ongoing success of Dell Networking and we want to not only recognise them for their hard work, but also help them grow and develop their own businesses,” says Mark Pearce, EMEA channel director, networking at Dell.

It is also the first time that both Premier and Preferred partners will benefit from the rebates on offer.

“We are now able to compensate focus and success with Dell Networking, by paying the same rebates for both Premier and Preferred partners. This makes our program more inclusive, therefore providing some of the most competitive rewards in the industry.”

“This new rebate threshold is a great opportunity for us as a business, and shows that Dell really takes on board the feedback it receives from its channel partners,” comments Gary Byrne, solutions director at Nviron, which joined Dell’s PartnerDirect programme in February 2009.

Dell says the changes are an indication of the importance it now places on its networking business.

In 2014 Tom Burns, VP and general manager for Dell Networking & Peripherals told Channel Pro about Dell’s bid to take the number three spot in the market behind Cisco and HP.

“Per Dell’Oro, we grew three times the market in calendar year 13. The industry average, depending on datacentre, campus or in total, was around four to five percent. Our growth was between fifteen or sixteen percent, globally,” he said.

Dell also announced the additional of two new finance models for network solutions through Dell Financial Services (DFS).

It says the datacentre model will help hosting companies who want to invest in their growth over time, and the campus model will regenerate the campus network whilst simplifying cost management and budgeting.

“According to the latest World Economic Forum report, financing is still the number one challenge for UK businesses and has remained so over the past year,” says Ken Harley, director of networking, Dell UK.

“With our financing solutions, companies will have the opportunity to replace outdated network technologies and the need for extensive CapEx and OpEx will be reduced. Dell Financial Services give these firms a chance to grow and develop at the best pace for them, whilst always working within their budget.”

Christine Horton

Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.