According to research by PwC, 73% of consumers say a good experience is key to influencing their brand loyalties. In an Oracle survey, 77% of respondents said bad customer experiences diminish their quality of life. Welcome to the experience economy - the new reality that drives all facets of the relationship between brands and consumers today.
In the experience economy, the customer is the innovator, not the brand. And they expect personalised experiences at every step, as well as quick reaction times that don’t keep them waiting.
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