Salesforce has come a long way since its inception as the “no-software” CRM. For the past 20 years, the original pioneer of public cloud has grown to become the critical engagement layer connecting employees and brands to their customers. As customer channels multiply, Salesforce is leading the way for organisations of every size and industry to digitise and manage customer interactions from the outside-in, while at the same time moving critical workflow and data to the infrastructure advantages of the cloud.
In this year’s report, we see the best companies already leading this next wave of internal transformation. They are rapidly deploying Salesforce across their businesses, and scaling emerging technologies to empower employees with solutions that transform how they work, sell, market, and serve customers.
Download it now to discover how the best companies embrace change as an opportunity for creating market differentiation and leverage every competitive advantage Salesforce has to offer to maximise ROI.
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