Five ways forms are ruining your customer experience and hurting your bottom line

Smart IQ logo

At some point, or many, in a customer’s lifecycle, you will need to gather information from them, which usually means filling out a form. This is a slow, tedious process that often requires your customer to enter information you should already know or presents to them a form that isn’t user-friendly, discouraging them from engaging at all.

Personalisation is key to customer engagement, and basic forms deliver an impersonal, inefficient experience. This whitepaper looks at the points of the customer lifecycle that you should consider forms transformation and the benefits of this transformation.

Download it now to discover the flexible tools you can use to overhaul your customer experience today.


ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.

For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.