Panda Security gives birth to new identity

Panda security

Panda Security has revealed it is re-launching the business with a new corporate identity and an ambitious five-year strategic growth plan.

The cloud security vendor says it is marking its 25th anniversary this year with a new growth strategy that it describes as “the birth of a new Panda.”

“The objective for the next five years is to grow at twice the rate of the computer security industry, as well as integrating and unifying technologies to provide our customers with a global security service that includes elements such as mobility or the Internet of Things,” says Panda Security CEO, Diego Navarrete.

“Additionally, we will continue to expand our international presence, with special emphasis on the European, North American and Latin American markets.”

“We have created a new corporate identity that we feel more identified with and which is closer, simpler and more modern,” says Paula Quirós, the vendor’s CMO.

“This transformation is based on the concept of “simplexity”: making complex things simple, simplifying the complexities faced by the computer security sector.”

Speaking to Channel Pro, Panda UK’s Neil Martin said Panda is “100 percent behind the channel in the UK & Ireland.

“Having brought onboard new distributors EntaTech and Exertis last year we shall be looking to further build our presence with their reseller base while continuing to work with established partnerships with Westcoast and Blue Solutions.”

The firm is planning a series of reseller events for existing and new partners around the UK and Ireland throughout 2015, beginning in Dublin in April.

Panda Security says it has been working on the project for more than a year, with participation from all of the company’s offices around the world.

“This has been a very comprehensive project but also exciting at the same time. We have taken into account opinions from all the departments in Panda Security both in our headquarters in Spain and the rest of the world, as well as the insight offered by our customers and partners. Obviously, we have also closely tracked the competition and the computer security industry in general. The result? A completely renewed corporate image, fresh and simple, which differentiates us and positions us where we want to be,” says Quirós.

Christine Horton

Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.