Avnet helps Sourcefire increase UK market presence

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Avnet Technology Solutions has signed a distribution agreement with cybersecurity firm Sourcefire (Nasdaq:FIRE) to provide the Sourcefire 3D System intelligent security infrastructure to its VARs in the UK.

“The Sourcefire product portfolio is ideally suited to complement Avnet’s existing networking and security product lines,” says Bruce Hockin, head of business strategy, Networking and Security, Avnet Technology Solutions, UK.

“Avnet’s new relationship with Sourcefire in the UK will help...forge relationships with new partners, whilst continuing to meet the needs of existing partners. Through access to additional finance, business development and marketing resources, Avnet will help Sourcefire partners successfully grow their security business.”


Avnet will provide Sourcefire with exposure to the channel and help it to build a strong network of resellers. Avnet says it will also help Sourcefire introduce new services, such as those related to financing, to provide partners with further growth opportunities.

“The timing of the new relationship with Avnet in the UK is perfect, because it complements the launch of our new Global Security Alliance Channel Programme, which supports our partners through deal protection, training and marketing activities,” says Anthony Perridge, EMEA channel director at Sourcefire.

“We can now marry our unique product set with a complete range of services and engage with partners on all levels, from integration to business development and marketing. We can utilise Avnet’s proven expertise in the channel to expand our market penetration and reseller community in the UK,” he adds.

The Sourcefire 3D System provides real-time knowledge of attacks, targets and the state of critical systems to organisations.


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