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How digital marketing will evolve beyond social media
Several prominent social media apps on a smartphone screen
digital marketing

How digital marketing will evolve beyond social media

Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
18 Jan 2023
Businesses to receive unique Twitter verification badge in platform overhaul
Two different Twitter verified check marks appearing against a backdrop of a screenshot of IT Pro's Twitter page
social media

Businesses to receive unique Twitter verification badge in platform overhaul

There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
25 Nov 2022
Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover
A split screen showing Elon Musk's Twitter Bio on the left, and the Twitter logo (a cartoon bird) on the right
Business strategy

Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover

Developers have allegedly been given just seven days to implement the changes or face being fired
31 Oct 2022
What is your digital footprint?
Abstract render of a wall of white binary code with two red footprints
Business strategy

What is your digital footprint?

Your digital footprint is always growing – so we explore how you can keep it under control
9 Sep 2022
TikTok launches programme to help SMBs with social media marketing
The TikTok logo on an application store accessed from a smartphone
social media marketing

TikTok launches programme to help SMBs with social media marketing

Six-week initiative aims to equip businesses with the skills they need to get started on the social platform
13 Jul 2022
The ultimate guide to Facebook for Business
A magnifying glass examining a Facebook page
facebook at work

The ultimate guide to Facebook for Business

Here's your go-to guide for using Facebook for your business
5 Aug 2021
Hootsuite acquires conversational AI startup Heyday
Hootsuite splash screen on a laptop
social media

Hootsuite acquires conversational AI startup Heyday

The deal marks Hootsuite’s second acquisition in 2021
3 Aug 2021
Google accused of colluding with Facebook over advertising auctions
An iPhone displaying Google and Facebook app icons on its home screen
Data & insights

Google accused of colluding with Facebook over advertising auctions

The deal was designed to "kill competition" within the market, a multi-state lawsuit claims
17 Dec 2020
Snapchat now allows you to display subscriber numbers
social media

Snapchat now allows you to display subscriber numbers

This update will help companies to show their influence on their industries
4 Nov 2020
New chatbot and nano influencer services help online sellers
The chat agency logo
social media marketing

New chatbot and nano influencer services help online sellers

Online sellers will be able to grow brand awareness, boost buying frequency and build brand loyalty
15 Oct 2020
Facebook launches a unified UI for managing small business accounts
social media marketing

Facebook launches a unified UI for managing small business accounts

The social network has also released consumer surveys that show encouraging stats for local SMBs
18 Sep 2020
What is Facebook Analytics?
Facebook key
analytics

What is Facebook Analytics?

Google Analytics isn’t the only way to see how your business app or website is performing
10 Jul 2020
Nine top GDPR tips for email marketing strategies
email symbols over a man's hands
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Businesses should act fast during upcoming Twitter purge
The Twitter logo as seen hidden among several other images including fingerprints
social media

Businesses should act fast during upcoming Twitter purge

Twitter is freeing up dormant accounts, with hugely valuable handles available to the fastest fingers
27 Nov 2019
Twitter bans political advertising from its platform
Marketing & comms

Twitter bans political advertising from its platform

CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
Libra will make Facebook money through adverts
cryptocurrencies

Libra will make Facebook money through adverts

Zuckerberg says ad space will be awarded to the highest bidder, potentially raising the cost of online advertisement
24 Oct 2019
What is Facebook advertising and Facebook ads?
Facebook website on a computer screen
social media marketing

What is Facebook advertising and Facebook ads?

We explain why Facebook advertising is a good idea for your business
23 Jul 2019
Developing your social media voice and following
Megaphone illustration surrounded by four people icons on a purple and blue background
social media

Developing your social media voice and following

Learn how to hone a voice that's in line with your brand's tone and goals
2 Apr 2019
Choosing your social media content
social media
social media marketing

Choosing your social media content

The audience for each platform goes to each site for different content. Here's a closer look at each one.
27 Mar 2019
Choosing the right social media platform
social media
social media marketing

Choosing the right social media platform

Used correctly, social media can be an effective tool for communicating with prospective and loyal customers
18 Mar 2019
How to use Twitter analytics: start sharing like the pros
Twitter logo on mobile phone
analytics

How to use Twitter analytics: start sharing like the pros

Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
Facebook will revamp Pages to benefit small businesses
social media marketing

Facebook will revamp Pages to benefit small businesses

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
How to get more followers on Twitter - and why you should
social media

How to get more followers on Twitter - and why you should

Having a social media profile is essential for any business - here's how you can grow yours
23 Jul 2018