social media marketing

Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever

There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks

Developers have allegedly been given just seven days to implement the changes or face being fired

Your digital footprint is always growing – so we explore how you can keep it under control

Six-week initiative aims to equip businesses with the skills they need to get started on the social platform

Here's your go-to guide for using Facebook for your business

The deal marks Hootsuite’s second acquisition in 2021

The deal was designed to "kill competition" within the market, a multi-state lawsuit claims

This update will help companies to show their influence on their industries

Online sellers will be able to grow brand awareness, boost buying frequency and build brand loyalty

The social network has also released consumer surveys that show encouraging stats for local SMBs

Google Analytics isn’t the only way to see how your business app or website is performing

It's not all doom and gloom – here's how you can make GDPR work for you

Twitter is freeing up dormant accounts, with hugely valuable handles available to the fastest fingers

CEO says AI-based micro-targeting and misinformation are threats to civil discourse

Zuckerberg says ad space will be awarded to the highest bidder, potentially raising the cost of online advertisement

We explain why Facebook advertising is a good idea for your business

Learn how to hone a voice that's in line with your brand's tone and goals

The audience for each platform goes to each site for different content. Here's a closer look at each one.

Used correctly, social media can be an effective tool for communicating with prospective and loyal customers

Here’s how to make the most of Twitter’s data analysis tools - and why you need to

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement

Having a social media profile is essential for any business - here's how you can grow yours