social media marketing
How digital marketing will evolve beyond social media

How digital marketing will evolve beyond social media
Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
18 Jan 2023
Businesses to receive unique Twitter verification badge in platform overhaul

Businesses to receive unique Twitter verification badge in platform overhaul
There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
25 Nov 2022
Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover

Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover
Developers have allegedly been given just seven days to implement the changes or face being fired
31 Oct 2022
What is your digital footprint?

What is your digital footprint?
Your digital footprint is always growing – so we explore how you can keep it under control
9 Sep 2022
TikTok launches programme to help SMBs with social media marketing

TikTok launches programme to help SMBs with social media marketing
Six-week initiative aims to equip businesses with the skills they need to get started on the social platform
13 Jul 2022
The ultimate guide to Facebook for Business

The ultimate guide to Facebook for Business
Here's your go-to guide for using Facebook for your business
5 Aug 2021
Hootsuite acquires conversational AI startup Heyday 

Hootsuite acquires conversational AI startup Heyday
The deal marks Hootsuite’s second acquisition in 2021
3 Aug 2021
Google accused of colluding with Facebook over advertising auctions

Google accused of colluding with Facebook over advertising auctions
The deal was designed to "kill competition" within the market, a multi-state lawsuit claims
17 Dec 2020
Snapchat now allows you to display subscriber numbers

Snapchat now allows you to display subscriber numbers
This update will help companies to show their influence on their industries
4 Nov 2020
New chatbot and nano influencer services help online sellers

New chatbot and nano influencer services help online sellers
Online sellers will be able to grow brand awareness, boost buying frequency and build brand loyalty
15 Oct 2020
Facebook launches a unified UI for managing small business accounts

Facebook launches a unified UI for managing small business accounts
The social network has also released consumer surveys that show encouraging stats for local SMBs
18 Sep 2020
What is Facebook Analytics?

What is Facebook Analytics?
Google Analytics isn’t the only way to see how your business app or website is performing
10 Jul 2020
Nine top GDPR tips for email marketing strategies

Nine top GDPR tips for email marketing strategies
It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Businesses should act fast during upcoming Twitter purge

Businesses should act fast during upcoming Twitter purge
Twitter is freeing up dormant accounts, with hugely valuable handles available to the fastest fingers
27 Nov 2019
Twitter bans political advertising from its platform

Twitter bans political advertising from its platform
CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
Libra will make Facebook money through adverts

Libra will make Facebook money through adverts
Zuckerberg says ad space will be awarded to the highest bidder, potentially raising the cost of online advertisement
24 Oct 2019
What is Facebook advertising and Facebook ads?

What is Facebook advertising and Facebook ads?
We explain why Facebook advertising is a good idea for your business
23 Jul 2019
Developing your social media voice and following

Developing your social media voice and following
Learn how to hone a voice that's in line with your brand's tone and goals
2 Apr 2019
Choosing your social media content 

Choosing your social media content
The audience for each platform goes to each site for different content. Here's a closer look at each one.
27 Mar 2019
Choosing the right social media platform

Choosing the right social media platform
Used correctly, social media can be an effective tool for communicating with prospective and loyal customers
18 Mar 2019
How to use Twitter analytics: start sharing like the pros

How to use Twitter analytics: start sharing like the pros
Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
Facebook will revamp Pages to benefit small businesses

Facebook will revamp Pages to benefit small businesses
Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
How to get more followers on Twitter - and why you should

How to get more followers on Twitter - and why you should
Having a social media profile is essential for any business - here's how you can grow yours
23 Jul 2018