IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

What is Facebook Open Graph?

Open Graph allows developers to create apps with Facebook integration

Latest News

Facebook has made its Open Graph platform available to all businesses who want their apps to gain traction in user Timelines.

The social network also announced 60 fresh apps based on the Open Graph framework were uploaded, including ones from Autotrader and Soundcloud.

Timeline apps are for the activities users want to share with friends. The Autotrader app, for example, will show when users click a 'Want' button next to the make/model homepages of cars.

"The social web has made the traditional peer opinion' that influences peoples' buying behaviour more important than ever," said Ian MacDonald, head of consumer marketing at Autotrader.

"We will have a real-time indication of how in-demand a particular car is via the volume of people indicating that they want' that car."

Businesses interested in developing apps for Timeline integration with Open Graph can point their tech teams towards the tutorial here.

Mike Keating, enterprise solutions director at social media experts Techlightenment, said the impact for marketers lives would be significant.

"Facebook is the biggest thing to happen to marketing for many years - never before have users given so much indication of the brands and the products with which they are engaged. Facebook has changed this forever, allowing marketers to construct content that is truly personalised to an individual," Keating said.

"Implementing this correctly means customers are more likely to interact and engage with the brand and their friends' activity, and consequently amplify the reach of this content by sharing it with their friends."

Featured Resources

IT best practices for accelerating the journey to carbon neutrality

Considerations and pragmatic solutions for IT executives driving sustainable IT

Free Download

The Total Economic Impact™ of IBM Spectrum Virtualize

Cost savings and business benefits enabled by storage built with IBMSpectrum Virtualize

Free download

Using application migration and modernisation to supercharge business agility and resiliency

Modernisation can propel your digital transformation to the next generation

Free Download

The strategic CFO

Why finance transformation propels business value

Free Download

Recommended

Latest Meta GDPR fine brings 12-month total to more than €1 billion
General Data Protection Regulation (GDPR)

Latest Meta GDPR fine brings 12-month total to more than €1 billion

5 Jan 2023
Meta to pay $725 million in Cambridge Analytica lawsuit settlement
social media

Meta to pay $725 million in Cambridge Analytica lawsuit settlement

23 Dec 2022
"Unacceptable" data scraping lands Meta a £228m data protection fine
Policy & legislation

"Unacceptable" data scraping lands Meta a £228m data protection fine

29 Nov 2022
Meta cuts 11,000 staff, citing wrong call on investment
Careers & training

Meta cuts 11,000 staff, citing wrong call on investment

10 Nov 2022

Most Popular

The big PSTN switch off: What’s happening between now and 2025?
Sponsored

The big PSTN switch off: What’s happening between now and 2025?

13 Mar 2023
Pension Protection Fund confirms employee data exposed in GoAnywhere breach
ransomware

Pension Protection Fund confirms employee data exposed in GoAnywhere breach

24 Mar 2023
Online Safety Bill: Why is Ofcom being thrown under the bus?
Policy & legislation

Online Safety Bill: Why is Ofcom being thrown under the bus?

24 Mar 2023