GFI Software revamps global partner programme

person building piles of gold coins that get larger as they go on

GFI Software has changed the way in which its partners can qualify as Gold, Silver or Bronze accreditations. It has revised the system so that partners qualify on the basis of the number of transactions that they make rather than the deal size. This, says the company, will reward those who do more business on a regular basis.

“Over the past year we have invested considerably in our channel resources. We now have a dedicated team working to provide new and existing channel partners with the tools they need to sell our products, including an improved qualified and protected sales lead programme, a new deal registration programme and many other initiatives that I believe will give more value to those who partner with GFI,” says Walter Scott, CEO of GFI in a statement.

The change actually came into effect in January 2010, but the firm now says it plans to “re-level” its partners at the beginning of 2011, so that all existing partners are given the opportunity to be promoted in the New Year. If partners build up enough sales to qualify for the next level they will be upgraded prior to the end of the year. All new partners entering the programme will join at the newly-set levels. Re-qualification will be carried out annually rather than quarterly.

GFI says it is offering a range of free programme benefits such as: a new deal registration program, training, and technical support. The programme also includes discounts, sales incentives and promotions that drive revenues and financial rewards, as well as NFR key eligibility, improved partner communications and sales, support and marketing tools.

Christine Horton

Christine has been a tech journalist for over 20 years, 10 of which she spent exclusively covering the IT Channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.

Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes. Additionally, she provides media training explaining what the channel is and why it’s important to businesses.