Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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Marc Benioff says hiring in software engineering is ‘mostly flat’ at Salesforce because of AI
News Salesforce CEO Marc Benioff has revealed hiring for software engineering has dipped as a result of AI, but the CRM giant is ramping up recruitment in other key areas to push its agentic agenda.
By Ross Kelly Published
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Finance and security leaders are odds over cyber priorities, and it’s harming enterprises
News Poor relations between the departments can be solved by CISOs talking in a language CFOs understand
By Emma Woollacott Published
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AI-related cuts could come back to haunt enterprises
News A frantic push to automate roles with AI could come back to haunt many enterprises, according to Forrester
By Emma Woollacott Published
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Why trust not tech will decide the channel’s future
Industry Insights When technology looks the same, the real differentiation comes from honesty and long-term relationships
By Glen Williams Published
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Tool sprawl: the risk and how to mitigate it
In-depth Many firms are struggling with tool sprawl, and it’s having a negative impact on their security – what can be done?
By Kate O'Flaherty Published
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NinjaOne gearing for 2026 growth after record fiscal year
News A record-breaking 2025 at NinjaOne saw the company outpace the market with almost 70% year-over-year revenue growth
By Daniel Todd Published
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Businesses aren't laying off staff because of AI
News It's sexier to say AI caused redundancies than it is to admit the economy is bad or overhiring has happened
By Nicole Kobie Published
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Lisa Su says AI is changing AMD’s hiring strategy
News AMD CEO Lisa Su has revealed AI is directly influencing recruitment practices at the chip maker but, unlike some tech firms, it’s led to increased headcount.
By Ross Kelly Published
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Productivity gains on the menu as CFOs target bullish tech spending in 2026
News Findings from Deloitte’s Q4 CFO Survey show 59% of firms have now changed their tune on the potential performance improvements unlocked by AI.
By Ross Kelly Published
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Beyond firefighting: How IT can tackle hybrid work friction and prove business value
Sponsor Content Created With HP
Sponsored IT must reduce hybrid work friction and prove tech’s value to business
By Lee Elliott Published
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UK firms aim for growth through AI investment but lack of talent is a concern
Tech training and upskilling will be a major focus in 2026
By Emma Woollacott Published
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2026: When AI gets real
And the channel must keep up…
By Christine Horton Published