Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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Cisco looks to showcase “unique value” with revamped 360 Partner ProgramNews Cisco has unveiled a revamped partner framework to help partners capitalize on growing AI-driven customer demand
By Daniel Todd Published
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Are hyperscalers backing out of Net Zero?ITPro Podcast Expanding data center construction and demand for high-energy workloads are pushing hyperscalers off course on carbon
By Rory Bathgate Published
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Beyond the handshake: Building a purpose-built partner economy that solves customer problemsIndustry Insights Quality over quantity will set partners up for sustained success…
By Matthew Brandt Published
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CEOs are fed up with poor return on investment from AINews Most CEOs say they're struggling to turn AI investment into tangible returns and failing to move beyond exploratory projects
By Emma Woollacott Published
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OpenAI CFO touts future plans in wake of revenue gainsNews OpenAI made $20bn in 2025 as it continues to expand revenue streams with ads and upcoming AI-powered devices
By Nicole Kobie Published
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What role does automation play when it comes to IT service management?Sponsored by Freshworks
Supported Content ITSM will be a familiar element of many IT departments, but a changing tech landscape requires a new strategy
By Jane McCallion Published
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Do businesses need IT operations management?Sponsored by Freshworks
Supported content ITOM strategies’ focus on automation can speed up processes and free up IT staff, but it has its limitations
By Jane McCallion Published
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Companies continue to splash out on AI, despite disillusionment with the technologyNews Worldwide spending on AI will hit $2.5 trillion in 2026, according to Gartner, despite IT leaders wallowing in the "Trough of Disillusionment" – and spending will surge again next year.
By Jane McCallion Published
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Marc Benioff says hiring in software engineering is ‘mostly flat’ at Salesforce because of AINews Salesforce CEO Marc Benioff has revealed hiring for software engineering has dipped as a result of AI, but the CRM giant is ramping up recruitment in other key areas to push its agentic agenda.
By Ross Kelly Published
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Finance and security leaders are odds over cyber priorities, and it’s harming enterprisesNews Poor relations between the departments can be solved by CISOs talking in a language CFOs understand
By Emma Woollacott Published
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AI-related cuts could come back to haunt enterprisesNews A frantic push to automate roles with AI could come back to haunt many enterprises, according to Forrester
By Emma Woollacott Published
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Why trust not tech will decide the channel’s futureIndustry Insights When technology looks the same, the real differentiation comes from honesty and long-term relationships
By Glen Williams Published
Industry Insights