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Business Strategy

Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.

This new channel partner program wants to reward AI expertise

News OutSystems’ revamped initiative now features a value-based framework to incentivize and reward AI innovation

By Daniel Todd Published 26 February 26

News
Stop selling tech. Sell your values

Industry Insights Technology gets attention, but it's values that win commitment

By Nick Marks Published 26 February 26

Industry Insights

OpenAI leans on consultancies to drive enterprise AI adoption

News Consultancies such as Accenture and Capgemini will act as systems integrators and help shape AI strategies for OpenAI customers

By Ross Kelly Published 24 February 26

News
Microsoft says UK business leaders fear falling behind competitor AI achievements

News New research shows AI is now a core part of UK business success strategies

By Rory Bathgate Published 24 February 26

News
CEOs aren't seeing any AI productivity gains

News A massive survey by National Bureau of Economic Research shows limited AI impact, but continued hopes it'll boost productivity eventually

By Nicole Kobie Published 20 February 26

News

ITPro Best of Show NAB 2026 awards entry deadline has been extended

Submission window is open until 10 April

By ITPro Published 18 February 26
Westcon-Comstor and UiPath forge closer ties in EU growth drive

News The duo have announced a new pan-European distribution deal to drive services-led AI automation growth

By Daniel Todd Published 18 February 26

News
Proofpoint targets partner profitability with revamped channel program

News The Proofpoint Partner Network offers fresh incentives, investments, and expanded services to help partners capture AI-driven opportunities

By Daniel Todd Published 17 February 26

News

Boards are pushing for faster returns on AI investments, and tech leaders can't keep pace

News AI projects are now being held to the same standards as any other business investment

By Emma Woollacott Published 16 February 26

News
ITPro Excellence Awards winners unveiled

It's time to celebrate excellence in IT. Read on for the full list of winners...

By ITPro Published 11 February 26
Serving the needs of SMEs starts with vendors delivering partner success programs

Industry Insights Why vendors must support partners with SME-tailored solutions and collaborative programs if they are to succeed

By Thomas Schwab Published 11 February 26

Industry Insights

AI isn’t making work easier, it’s intensifying it

News While workers report productivity gains with AI, that means they’re faced with bigger workloads

By Nicole Kobie Published 10 February 26

News

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