Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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CEOs are fed up with poor return on investment from AI
News Most CEOs say they're struggling to turn AI investment into tangible returns and failing to move beyond exploratory projects
By Emma Woollacott Published
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OpenAI CFO touts future plans in wake of revenue gains
News OpenAI made $20bn in 2025 as it continues to expand revenue streams with ads and upcoming AI-powered devices
By Nicole Kobie Published
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What role does automation play when it comes to IT service management?
Sponsored by Freshworks
Supported Content ITSM will be a familiar element of many IT departments, but a changing tech landscape requires a new strategy
By Jane McCallion Published
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Do businesses need IT operations management?
Sponsored by Freshworks
Supported content ITOM strategies’ focus on automation can speed up processes and free up IT staff, but it has its limitations
By Jane McCallion Published
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Companies continue to splash out on AI, despite disillusionment with the technology
News Worldwide spending on AI will hit $2.5 trillion in 2026, according to Gartner, despite IT leaders wallowing in the "Trough of Disillusionment" – and spending will surge again next year.
By Jane McCallion Published
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Marc Benioff says hiring in software engineering is ‘mostly flat’ at Salesforce because of AI
News Salesforce CEO Marc Benioff has revealed hiring for software engineering has dipped as a result of AI, but the CRM giant is ramping up recruitment in other key areas to push its agentic agenda.
By Ross Kelly Published
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Finance and security leaders are odds over cyber priorities, and it’s harming enterprises
News Poor relations between the departments can be solved by CISOs talking in a language CFOs understand
By Emma Woollacott Published
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AI-related cuts could come back to haunt enterprises
News A frantic push to automate roles with AI could come back to haunt many enterprises, according to Forrester
By Emma Woollacott Published
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Why trust not tech will decide the channel’s future
Industry Insights When technology looks the same, the real differentiation comes from honesty and long-term relationships
By Glen Williams Published
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Tool sprawl: the risk and how to mitigate it
In-depth Many firms are struggling with tool sprawl, and it’s having a negative impact on their security – what can be done?
By Kate O'Flaherty Published
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NinjaOne gearing for 2026 growth after record fiscal year
News A record-breaking 2025 at NinjaOne saw the company outpace the market with almost 70% year-over-year revenue growth
By Daniel Todd Published
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Businesses aren't laying off staff because of AI
News It's sexier to say AI caused redundancies than it is to admit the economy is bad or overhiring has happened
By Nicole Kobie Published
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