Business Strategy
Discover expert analysis on business strategy with news, features and insights from the team at IT Pro.
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Amazon layoffs and the return of XPS
ITPro Podcast This year's tech layoffs have just begun, as Amazon sheds 16,000 workers in one go
By Rory Bathgate Published
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Inside the SME tech revolution: The quiet role of the channel in driving real change
Industry Insights Why the channel is becoming essential in guiding SME modernization.
By Barney Taylor Published
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Why digital resilience now belongs in the channel boardroom
Industry Insights Digital technologies are placing increased responsibility on channel boardrooms
By Jayesh Patel Published
Industry Insights -

Morgan Stanley research warns AI is having a huge impact on jobs
News Analysis of five sectors highlights an "early warning sign" of AI’s impact on jobs
By Nicole Kobie Published
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Cisco looks to showcase “unique value” with revamped 360 Partner Program
News Cisco has unveiled a revamped partner framework to help partners capitalize on growing AI-driven customer demand
By Daniel Todd Published
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Are hyperscalers backing out of Net Zero?
ITPro Podcast Expanding data center construction and demand for high-energy workloads are pushing hyperscalers off course on carbon
By Rory Bathgate Published
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Beyond the handshake: Building a purpose-built partner economy that solves customer problems
Industry Insights Quality over quantity will set partners up for sustained success…
By Matthew Brandt Published
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CEOs are fed up with poor return on investment from AI
News Most CEOs say they're struggling to turn AI investment into tangible returns and failing to move beyond exploratory projects
By Emma Woollacott Published
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OpenAI CFO touts future plans in wake of revenue gains
News OpenAI made $20bn in 2025 as it continues to expand revenue streams with ads and upcoming AI-powered devices
By Nicole Kobie Published
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What role does automation play when it comes to IT service management?
Sponsored by Freshworks
Supported Content ITSM will be a familiar element of many IT departments, but a changing tech landscape requires a new strategy
By Jane McCallion Published
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Do businesses need IT operations management?
Sponsored by Freshworks
Supported content ITOM strategies’ focus on automation can speed up processes and free up IT staff, but it has its limitations
By Jane McCallion Published
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Companies continue to splash out on AI, despite disillusionment with the technology
News Worldwide spending on AI will hit $2.5 trillion in 2026, according to Gartner, despite IT leaders wallowing in the "Trough of Disillusionment" – and spending will surge again next year.
By Jane McCallion Published
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