IBM IOD 2010: Emerging tech, predicting the future and getting it right

Is IBM making use of some of these technologies?

We are starting to do that now. There's always the privacy issues, which everyone has to address. I can go in and say I don't want user names, screen names, anything. We scrape that stuff we're really, really careful about that.

We're doing some stuff internally. In fact, I could tell you everybody at IBM's Twitter ID, which my partner Stu analysed to see if he could do it.

Analytics is one of the coolest, hottest things going on in IBM right now. That's because we've never seen this much data before in our lives.

I have the web right here [on my laptop] and I can run analytics on it. It's mind blowing.

What changes have you seen during your time at IBM?

I've been at IBM 32 years. I've been with emerging technologies since we announced Web Services. In fact, I was on stage when we announced Web Services with Bill Gates.

In terms of the changes? It's really nothing that we didn't anticipate. Or that a lot of great Science Fiction writers hadn't anticipated. The iPad was in Star Trek folks!

It's the speed of change that's the one that's hard to anticipate. The speed of adoption for the iPad is the greatest for any consumer device in history. The speed of adoption of something is what really surprises some people. But we have been ready just about every turn of the crank.

Maggie Holland

Maggie has been a journalist since 1999, starting her career as an editorial assistant on then-weekly magazine Computing, before working her way up to senior reporter level. In 2006, just weeks before ITPro was launched, Maggie joined Dennis Publishing as a reporter. Having worked her way up to editor of ITPro, she was appointed group editor of CloudPro and ITPro in April 2012. She became the editorial director and took responsibility for ChannelPro, in 2016.

Her areas of particular interest, aside from cloud, include management and C-level issues, the business value of technology, green and environmental issues and careers to name but a few.