Cabinet Office launches alpha.gov.uk
The Government seeks single unified approach to website presentation.

The Cabinet Office has gone live with a prototype version of its alpha.gov.uk website in a bid to unify Government service information and encourage more citizens online.
Developed over a three-month period by the Government Digital Service in response to Martha Lane Fox's recent review of the Government's online resources, the alpha-stage site is specifically described as "a demonstration."
"Whilst it's public it's not permanent and is not replacing any other website," a note on the site read.
The Coalition is trying to bring about as radical a refresh of the country's infrastructural resources as it feels it can get away with. At the same time, the Government hopes to cast more positive light on its online entity and the much maligned direct.gov portal.
The alpha website's opening caveat reads as follows: "The purpose of putting this early prototype public is to test what are relatively radical design ideas before a huge amount of time and public money has been spent. We need your feedback."
The wider rationale behind today's website launch is directly linked to the Government's desire to get the nine million UK adults not currently using the internet to get online. Ultimately, this momentum is intended to convince the public that online public services are superior to traditional methods.
"What Alpha.gov.uk does is trial a selection of new, simple, reusable tools aimed at meeting some of the most prevalent needs people have from government online. The aim is to gather feedback on these new approaches from real people early in the process of building a new single website for central government," said the website's FAQ.
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
There are also clear financial benefits on offer, according to the website's blog.
"The numbers are startling. If people who are not yet online can be tempted into doing just one of their (typical) four or five monthly Government transactions online, then that would save the Government and hence taxpayers about 1bn each year. That's a big number," said Tom Loosemore, deputy director, Single Government Website, Cabinet Office, in a blog post.
"But, equally important, a gov.uk which is so good, so simple, so hassle-free that it actually encourages people who are not online to get online will save them hundreds of pounds per year think price comparison sites, cheap online offers etc. And many of those who are not yet online are people for whom savings hundreds of pounds can make a huge difference. (PWC's estimate is a saving of 560 per household per year.)"
He added: "So making gov.uk as simple as possible really matters. It needs to be so good people actively prefer it to offline alternatives, so much so that they recommend it to friends and family who are not yet online. Lecture over. Back to the code."
Today's announcement comes just one day after Prime Minister David Cameron welcomed news that the Race Online 2012 initiative had recruited 100,000 "digital champions" to help millions more UK citizens get online.
-
Helping customers adopt a multi-cloud infrastructure and accelerate their modernization journey
Sponsored Content We outline what shifting to a subscription model means for your business
-
UK firms are 'sleepwalking' into smart building cyber threats
News The convergence of operational technology and IT systems is posing serious risks for property firms.
-
‘A major step forward’: Keir Starmer’s £187 million tech skills drive welcomed by UK industry
News The ‘TechFirst’ program aims to shore up the UK’s digital skills to meet future AI needs
-
Government’s ‘Humphrey’ AI tool helps local authorities cut costs
News The Minute tool, part of the Humphrey AI assistant, is being trialled at 25 councils
-
Starmer bets big on AI to unlock public sector savings
News AI adoption could be a major boon for the UK and save taxpayers billions, according to prime minister Keir Starmer.
-
UK government targets ‘startup’ mindset in AI funding overhaul
News Public sector AI funding will be overhauled in the UK in a bid to simplify processes and push more projects into development.
-
UK government signs up Anthropic to improve public services
News The UK government has signed a memorandum of understanding with Anthropic to explore how the company's Claude AI assistant could be used to improve access to public services.
-
The UK’s AI ambitions face one major hurdle – finding enough home-grown talent
News Research shows UK enterprises are struggling to fill AI roles, raising concerns over the country's ability to meet expectations in the global AI race.
-
US government urged to overhaul outdated technology
News A review from the US Government Accountability Office (GAO) has found legacy technology and outdated IT systems are negatively impacting efficiency.
-
Government urged to improve tech procurement practices
News The National Audit Office highlighted wasted money and a lack of progress on major digital transformation programmes