IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
The state of Salesforce 2022-2023
Whitepaper cover with image of shaded blue stacked squareswhitepaper
Whitepaper

The state of Salesforce 2022-2023

Unlocking the next wave of business value
22 Nov 2022
The state of Salesforce: Future of business
Whitepaper cover with title and graphic of a four coloured wiggly line bottom leftwhitepaper
Whitepaper

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business
19 Oct 2022
Best sales enablement software
man and woman working on laptop
sales & CRM

Best sales enablement software

Integrate sales and marketing to increase sales of products and services in the most efficient way, here are our picks for the best sales enablement s…
4 Oct 2022
Salesforce partners with WhatsApp for personalised business messaging
The Salesforce logo on a glass wall in an office building
sales & CRM

Salesforce partners with WhatsApp for personalised business messaging

New integration aims to help companies build Salesforce-controlled chat experiences on the messaging platform
22 Sep 2022
Mastering retention
Whitepaper cover with title and green, yellow, and blue boomerang shapeswhitepaper
Whitepaper

Mastering retention

Turning user behaviour insights into retention strategies
15 Sep 2022
How CRM can help your business
A businessman circling silhouettes with a red marker
customer relationship management (CRM)

How CRM can help your business

Are you still keeping customer details in a simple database or spreadsheet? There are several benefits of adopting an integrated CRM system
15 Sep 2022
1.2m businesses now eligible for UK gov's software discounts
Startup thinking of ideas
SMB

1.2m businesses now eligible for UK gov's software discounts

Help to Grow: Digital scheme offers up to £5,000 off selected CRM and e-commerce software
25 Jul 2022
Microsoft launches Digital Contact Center Platform
Microsoft's Digital Contact Center on mobile
customer relationship management (CRM)

Microsoft launches Digital Contact Center Platform

The tech giant's new service will pull together features from Dynamics, Teams and Nuance AI for customer service automation
20 Jul 2022
Microsoft Viva Sales aims to take the busy work out of CRM
A sales person sat at a desk while using Microsoft's Viva Sales platform
customer relationship management (CRM)

Microsoft Viva Sales aims to take the busy work out of CRM

The AI-powered platform aims to give sellers easier access to customer information from across the business
16 Jun 2022
Netsuite integration checklist
Whitepaper cover with title and logo and circular image of hands at a keyboardwhitepaper
Whitepaper

Netsuite integration checklist

Understand your integration needs
18 May 2022
Salesforce integration checklist
Whitepaper cover with title and logo and circular image with red surround of colleagues looking over documentswhitepaper
Whitepaper

Salesforce integration checklist

A tool to help you plan and manage any Salesforce integration project
18 May 2022
Salesforce acquires financial comms specialist for Slack
Salesforce logo on a glass wall
mergers and acquisitions

Salesforce acquires financial comms specialist for Slack

Troop.ai is to be incorporated into Slack to aid customer-facing sales teams
10 May 2022
What is sales enablement software?
sales support staff on computers talking to customers
sales & CRM

What is sales enablement software?

Sales enablement software brings data intelligence and productivity tools to the art of selling, helping you win more deals
17 Nov 2021
What is CRM documentation?
A graphic representing CRM
customer relationship management (CRM)

What is CRM documentation?

CRM software can be transformative, but employees need the resources to get the best out of it
1 Oct 2021
Oracle Fusion Marketing automates lead generation
Oracle building with blue sky in the background
artificial intelligence (AI)

Oracle Fusion Marketing automates lead generation

The AI-powered platform automates campaign configuration across touchpoints
20 Sep 2021
Yext’s AI Search solution now available on Salesforce AppExchange
Yext AI Search overlaying a Salesforce screen
sales & CRM

Yext’s AI Search solution now available on Salesforce AppExchange

Yext AI adds natural language search support across Salesforce Service Cloud
19 Aug 2021
What is a GTM strategy?
An image representing business growth, of an arrow on a document on a corkboard
Business strategy

What is a GTM strategy?

We explain what a go to market strategy is and why it's a business imperative
16 Aug 2021
Salesforce enhances cloud-based health care offering
Doctor with an image of a cloud in front of him
Cloud

Salesforce enhances cloud-based health care offering

Remote patient management and medication tracking among new services
9 Aug 2021
Five tech challenges facing retailers today
Technology symbols overlaid in a clothing store
e commerce

Five tech challenges facing retailers today

Rising to the challenges of the new retail age
28 Jul 2021
Over two-thirds of B2B sellers plan to adopt self-service tools
'E-commerce' surrounded by symbols like shopping cart, clock, envelope on an orange background
e commerce

Over two-thirds of B2B sellers plan to adopt self-service tools

How B2B e-commerce has grown rapidly during the pandemic and how sellers are adapting to digital processes
12 Jul 2021
B2B under quarantine
Laptop screen with people on a video call - whitepaper from Adobewhitepaper
Whitepaper

B2B under quarantine

Key B2C e-commerce features B2B need to adopt to survive
6 Jul 2021
Must-haves for your next e-commerce platform
Man on a laptop in a colourful bubble - whitepaper from Adobewhitepaper
e commerce

Must-haves for your next e-commerce platform

Five capabilities needed to win in tomorrow’s digital marketplace
6 Jul 2021
Top obstacles and business strategies for digital sellers
Woman on laptop in a colourful bubble - whitepaper from Adobewhitepaper
Whitepaper

Top obstacles and business strategies for digital sellers

This survey reveals both challenges and emerging opportunities in 2021
6 Jul 2021