Buffalo Technology appoints new COO

Buffalo Technology has appointed its senior director of European sales, Klaas de Vos, to the new role of chief operating officer (COO) after a management restructure.

In the new position de Vos will be responsible for leading the storage vendor’s strategy, business growth and development – which includes plans to bolster its sales force for an increased focus on the channel.

“My core focus now is to work closely with Buffalo’s reseller partners, to help build a stronger channel relationship and drive greater sales of business products,” comments Klaas de Vos (pictured).

Previously Buffalo had just an MD followed by its senior directors, but the restructure saw it add the roles of COO and CFO.

Buffalo says its channel strategy has expanded to offer fully integrated business solutions to companies of all sizes, including IP camera surveillance and dedicated Windows environments.

“We are now in a position to be the number one provider to anyone that requires a NAS solution – be that consumers, small to medium sized businesses or enterprises. The channel is absolutely crucial to this process, so we’ve made strategic new hires to add to our sales force across the entire European region,” he adds.

Before joining Buffalo, de Vos held various senior global positions within Western Digital, culminating in being VP and general manager EMEA, covering 30 percent of the company’s worldwide revenue.