Nvidia bolsters Partner Network following 'exponential growth'

Nvidia logo on the side of a building
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Nvidia has announced a number of enhancements to its partner programme, which it says has grown to more than 1,500 members.

The new additions to the Nvidia Partner Network have been designed to boost opportunities for training, collaboration and sales, the firm says, while also ensuring the possibility of future expansion.

"The NPN has seen exponential growth over the past two years, and these new programme enhancements enable future expansion as Mellanox and Cumulus partner programmes are set to be integrated into NPN throughout 2021," said Alvin Da Costa, Vice President of Nvidia's Global Partner Organisation, in a post.

Focused on enterprise data centre markets, the Mellanox and Cumulus programmes offer accelerated, disaggregated and software-defined networking that Nvidia says meet the rapid growth in AI, cloud and HPC.

The range of new NPN additions, which will help prepare for this integration, include educational opportunities such as industry-specific training curriculums in healthcare, higher education and research, financial services, as well as insurance and retail. There are also new NPN learning maps to significantly reduce the time partners need to get up and running.

In terms of tools and resources, Nvidia has added new AI consulting services for data scientists and solution architects, an enhanced partner portal with expanded access to the firm’s sales tools and data, as well as industry-specific marketing campaigns to better target customers.

Under incentives, there’s now also a fixed backend rebate for Elite-level solution providers and integration partners, an enhanced quarterly performance bonus program, expanded AI Champions Club for top DGX sellers, as well as dedicated marketing development funds for most competencies.

"The Nvidia Partner Network is dedicated to supporting partners that deliver world-class products and services to customers,” the company said.

"The NPN collaborates with hundreds of companies globally, across a range of businesses and competencies, to serve customers in HPC, AI and emerging high-growth areas such as visualization, edge computing and virtualisation."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

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He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.