Training and digital development agency Consenna has announced a new channel accreditation and enablement initiative to deliver Microsoft’s EduWins strategy.
The move means Consenna, which specialises in sales effectiveness programmes for global IT companies, will become the first external business to take on total management of the scheme.
It aims to help Microsoft strengthen the visibility and availability of its education-specific products so schools can discover them more easily, focusing on a mix of content, impactful training and marketing support to help elevate Microsoft’s select network of education partners.
“Our solution maximises the impact of Microsoft’s key partners when they engage with the education community,” said managing director at Consenna, Trevor Evans.
“We’re able to support those partners to improve their discussions with potential customers and in doing so, deliver not only heightened awareness of Microsoft’s strategy, but drive tangible sales growth.”
Through this initiative, Consenna will provide Microsoft partners with a comprehensive suite of content and services designed to enhance their “ability to evangelise Microsoft’s contribution in education”, the company said.
The scheme also aims to increase the discoverability of products and services, as well as drive adoption and classroom impact through engagement with teachers. It also includes training, support and demand generation assets, while Consenna audits each partner to identify where extra enhancements can be made.
This auditing process will result in the identification of five “expert partners” that will qualify for enhanced support and funding. This is intended to boost market activity and further enhance Microsoft’s impact, Consenna added.
“Engaging successfully with the education community is a skill that requires a deep understanding of the needs and the challenge in hand,” said Microsoft UK's director of education, Chris Rothwell.
“Consenna delivers an appreciation of how to manage this effectively and in doing so, enables our selected partners with a level of insight, support, analysis and training that help us all be best prepared to meet the changing needs of our education customers.”
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Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.
A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.
He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.