Cloud Distribution adds new Sales Masterclass programme

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Cloud Distribution has announced a series of new Sales Masterclasses for channel partners, which have been designed to refresh and sharpen core sales skills.

Hosted by veteran sales coach Jim Wigg, the masterclasses form part of the company's Partner Growth Services and will focus on key activities and critical points of the sales cycle.

Cloud Distribution says the short bite-sized sessions are ideal for both new members of growing sales teams and seasoned sales veterans looking to hone their skills during these unprecedented times.

"We are constantly thinking of ways to help, enable, and upskill our partner community and we know that sometimes, going back to basics to make sure that core sales methods are in place to capitalise on opportunity can be essential," commented Adam Davison, sales and marketing director at Cloud Distribution.

"We know that the sales dynamic has changed during the last year and we want to ensure we give our partners the opportunity to remind, refresh, and sharpen their core sales skills.”

The first 30-minute masterclass, taking place on 1st December, will focus on successful prospecting messaging, why a subject should speak to a partner, and how that underpins sales processes.

That will be followed by a second webinar on 21st January 2021, which the firm says will provide salespeople with an "alternate perspective" on prospecting objections.

Further down the line, the series will also dive into a range of other key topics, such as refreshing core discover skills, establishing the building blocks of opportunity, building a mutually agreed plan, as well as working strategically with customers beyond the initial opportunity.

Partners also have access to Cloud Distribution's Partner Growth Services to support their commercial, marketing and pipeline build activities, as well as professional services - without the need for expensive upfront investments, the company says.

The webinars will be led by veteran sales coach Jim Wigg, who boasts 30 years’ sales experience, expertise in DISC and Tilt365 behavioural models to offer insights into staff and customers, as well as vast experience of working with various tech and IT firms.

"Remote working has created a huge change in the environment for salespeople and the way they operate," Wigg said.

"Some have embraced it, others are struggling. One thing’s for certain, it’s accentuated the need for salespeople to have the right mindset and execute strongly on sales basics. Exposing the gap between the salespeople who do and the salespeople who don’t."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.