Malwarebytes bases EMEA channel programme on partner exposure

Malware under a magnifying glass
(Image credit: Bigstock)

Cyber security vendor Malwarebytes has rolled out its first channel programme in EMEA.

The company claimed its programme "breaks the mould" as it doesn't reward or penalise distributors and resellers based on revenue, but instead incentivises them according to "the exposure and opportunity reach they provide" for Malwarebytes.

Consequently, gold and platinum status are awarded based on deal registrations, rather than money brought in, certification or points. The company has committed to then helping partners close those deals.

"As a company, Malwarebytes has always been innovative and we're carrying that ethos through to our partner programme," said Anthony O'Mara, EMEA vice president of Malwarebytes. "Vendors often make partners jump through far too many hoops, wanting arbitrary criteria to be met, often dictating to resellers how to run their business. We're not doing any of that. We know our partners run successful businesses. So we've designed our programme to be flexible, forward-looking and mutually beneficial.

"We want our channel to feel part of a mutually beneficial partnership where both parties are invested in driving growth together."

Distributors and resellers can register for the programme immediately here.

Jane McCallion
Deputy Editor

Jane McCallion is ITPro's Managing Editor, specializing in data centers and enterprise IT infrastructure. Before becoming Managing Editor, she held the role of Deputy Editor and, prior to that, Features Editor, managing a pool of freelance and internal writers, while continuing to specialize in enterprise IT infrastructure, and business strategy.

Prior to joining ITPro, Jane was a freelance business journalist writing as both Jane McCallion and Jane Bordenave for titles such as European CEO, World Finance, and Business Excellence Magazine.