Epicor wants to help partners increase margins

The Epicor logo seen on the side of a blurred out Formula 1 car

Epicor has announced a new partner programme for EMEA and APAC that puts the partner in charge of boosting performance.

The programme includes a new onboarding process to help partners get up and running and monetising their business as fast as possible, training and certification schemes using both online and offline methods to suit the entire sales team and demand generation for cross-channel marketing streams.

Each region will be able to make use of dedicated channel managers, ensuring they have the support when they need it, wherever they're based in the world.

The company's rewards will also be improved and rather just determining success solely on revenues, it will focus on providing customers with financial, functional and technical value.

“We recognise that the world is changing at rapid pace and we need to continue to evolve our channel strategy in order to better serve our customers and enable them to focus on growing their business,” said Hesham El Komy, senior director of international channel for Epicor Software.

“We now offer an innovative style of program that is tailored to the needs of our international partners, rather than the traditional tiered programs with stepped reward systems that have not changed in the last 30 years."

El Komy explained that basing the programme on channel industry best practices that rewards partners for adding value and growing their business with Epicor will also help the company grow its business.

"This will not only help us future-proof our channel but it will also give partners access to great benefits beyond just margins,” he added.

Epicor is also recruiting new partners in the Middle East, Africa, Australia and South Asia to broaden the company's focus, specifically in niche verticals such as the cloud.

“We view partners as a direct extension of the Epicor business and our focus is therefore on recruiting the right type of partners,” said El Komy. “It’s all about quality, not quantity, and our partners have protected areas of expertise so that they are not in direct competition with our internal sales or consulting teams.”

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.