VMware appoints Carol Carpenter as new CMO

A stack of colourful containers being built up by a forklift truck

Enterprise software provider VMware has announced the appointment of former Google Cloud vice president of product marketing Carol Carpenter as its new chief marketing officer.

With more than 25 years' experience in the technology sector, Carpenter will be responsible for leading all aspects of the firm's Global Marketing organisation, including Corporate Marketing, Partner, Segment and Field Marketing.

"We are excited to have Carol bring her deep technology experience and industry prowess to VMware," commented Sanjay Poonen, chief operating officer of VMware. "Carol's passion for solving customer problems aligns well with VMware's customer-first approach and her expertise will take our marketing team to new heights."

Carpenter recently helped lead Google Cloud's transformation from its early stage to its leadership position in the cloud market – building the team, crafting the brand positioning and campaign playbooks, enabling sales and the shift from products to solutions in its go-to-market.

Before her time at Google Cloud, she also held the position of CEO of ElasticBox as well as leadership and marketing roles at Trend Micro, Keynote Systems, Apple and more.

In a LinkedIn post, Carpenter said VMware's offerings represented an opportunity to simplify the complexity of customers' modern, multi-cloud setups.

"I believe that containers are the operating system of the future, and I am excited by what VMware is doing with Kubernetes and Tanzu to help customers accelerate development and run securely at scale," she wrote in the post. "Customers are seeking container-based solutions with all the benefits of cloud-native development and operations."

VMware has also appointed two new additional senior vice presidents. Sandy Hogan joins the business from Rackspace and will lead its renewed partner ecosystem strategy and commercial go-to-market as SVP of Worldwide Commercial and Partner Sales.

Fidelma Russo also joins the ranks from Iron Mountain, taking the role of senior vice president and general manager for VMware's Cloud Services business unit.

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.