Exertis and Hammer win contract in Dell EMC rationalisation

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Exertis and its sister brand Hammer have been granted a distribution contract for Dell EMC's full portfolio of converged infrastructure, servers, storage and data protection technologies in the UK, following Dell EMC's strategy of pairing down its distie partner network.

“We are delighted to have been retained as a distribution partner," Phil Brown, Exertis' IT sales and commercial director, said. "Exertis and Hammer have both been long-standing and successful partners for Dell in both client and enterprise, and Hammer has an excellent track record as a leading storage specialist.

"We have previously helped Dell bring their channel programmes to life and are looking forward to delivering the new Dell EMC partner programme to a broad reach of customers that can benefit from the solutions and technical expertise provided by both of our companies.”

The two companies separately held Dell distribution rights before it acquired EMC, but the new agreement will see the companies take joint rights of distribution in the UK. They were told they would remain as partners to Dell EMC at the tail end of last week.

“This is a great example of how our two teams are already leveraging the complementary strengths of both companies," Jason Beeson, Hammer's commercial director, said.

"We have increased our presence in the enterprise market through key vendor additions, acquisition and by investing in people. The addition of the EMC portfolio, alongside our existing Dell products, is a great opportunity for our resellers to provide best-in-class enterprise solutions for their customers.”

Dell EMC announced it would be culling many of its distributors at the end of last year, saying it was over-distributed following the acquisition of EMC by Dell.

Clare Hopping
Freelance writer

Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.

Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.

As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.