Lenovo DCG bolsters executive team with two new senior hires

Red and white Lenovo signage on building

Lenovo Data Centre Group (DCG) has announced the appointment of two key new senior figures in the UK and Ireland, as the tech firm looks to boost business for its data centre channel partners and customers in the region.

Ian Jeffs re-joins the company after twelve years away, taking on the role of Lenovo DCG General Manager for the UK and Ireland, while Ian Hiley joins as DCG Channel Sales Leader.

During Jeffs' initial stint, he was part of the first team to establish the PC business in the country, following its acquisition of ThinkPad from IBM back in 2004. He arrives with 25 years’ worth of senior PC and data centre experience, including leading roles at Tech Data, Arrow and IBM.

"I couldn’t be happier to re-join Lenovo," Jeffs commented. "To me the performance and the quality of Lenovo's Data Centre products and services are underrepresented in the market, and there is a marked opportunity in the channel for the business, particularly in storage, services and software solutions.

"I am looking forward to working with Mark Hiley to get face to face with customers, showcase our unique offering, drive the transformation of our business and ultimately achieve Giovanni's ambitions."

Hiley joins Lenovo from NCR as the Lenovo DCG Channel Sales Leader, where he is tasked with overseeing channel strategy and helping drive the transformation of the business. He arrives with a wealth of experience and knowledge of channel ecosystems, having previously worked at Riverbed Technology and Dell EMC.

"We are very excited to welcome two outstanding leaders at an important moment for the Lenovo UK DCG business, as we work to ensure our customers and partners needs are at the centre of everything we do, driving intelligent transformation and a smarter future together," said Giovanni Di Filippo, EMEA President of Lenovo DCG.

"Our ambition is to double the market share for DCG group in the UK & Ireland market within the next two years, a task requiring strong leadership and significant sector knowledge. Ian brings with him substantial expertise in the data centre market from his time at Tech Data, Arrow and IBM that will create opportunities and value for our UK customers and partner relationships."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.