WANdisco unveils new LiveData Partner Network

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WANdisco has announced the launch of its new global LiveDisco Partner Network, which the software vendor says will help partners boost growth and open up new revenue opportunities.

The initiative, which is the company’s first channel partner programme, forms part of a new partner-first go-to-market strategy and will provide partners, system integrators, ISVs, and resellers with a slew of new sales, marketing, training, certification and support resources.

Over the last twelve months, WANdisco has shifted its approach from a 90% direct sales and OEM focus to a channel engaged, partner-first model. More than 50% of the vendor’s business is now partner-led and sourced.

As a result of this evolution, the company says its new programme will help partners tap into the exabyte-scale Hadoop-to-cloud migration opportunity – which represents a total addressable market of more than $1.7 billion, according to the firm.

"We envision the WANdisco LiveData Partner Network to be the biggest growth driver for the company in 2021, enabling us to quickly expand and scale our business globally," commented Peter Scott, WANdisco SVP of Business Development, who is leading the programme.

"By partnering and selling through system integrators, independent software vendors, distributors and others, we believe we can help partners grow their business while providing customers with the tools to accelerate their data and application modernisation plans."

Those signed up to the new LiveData Partner Network can now leverage WANdisco’s patented LiveData Cloud Services platform, which will enable them to help customers migrate their on-premises HDFS data to cloud with minimal disruption.

The programme offers a three-tier model, consisting of Registered Partners, Solution Partners and Strategic Partners. Businesses signed up to the initiative will have access to instructor-led, on-site and self-paced online training, with a curriculum that offers technical and sales-related courses.

In terms of marketing, partners have access to scalable programmes and resources to support go-to-market initiatives and increase market exposure. There are also discretionary funds for select partners to subsidise mutually beneficial market activities, WANdisco said.

Additionally, the firm is also offering business planning assistance, where partners work with partner account managers to jointly develop quarterly business plans and access sales support.

"WANdisco is dedicated to assisting customers through its partners in mitigating the business risk of large-scale cloud migrations and ensuring data consistency across their hybrid environments," said David Richards, WANdisco Chairman and CEO.

"This new program will make it easy for partners to tap into significant new resources and revenue streams, and greatly reduce time to value for customers in accessing cloud economics and fully realizing the value of machine learning on top of large data sets in the cloud."

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.