Salesforce showcases Sales Cloud PRM enhancements

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Salesforce has announced three key enhancements to its Sales Cloud Partner Relationship Management (PRM) service, designed to deliver intelligent insights and visibility to partners and drive growth on both sides of the partnership.

Available immediately, the new features will also help elevate channel partner managers from an administrative role to more of a strategic advisor, Salesforce said, as well as ensure a closer relationship between partners and vendors.

The first new tool, called Einstein Analytics, helps businesses identify and prioritise leads using AI-driven insights. Through its powerful data mining capabilities, the software uses past lead and opportunity performance to provide predictive recommendations for the future.

As an example, Salesforce said Einstein Discovery could analyse recent opportunities and find that trade show attendance strongly impacts winning deals, which would enable firms to allocate budget for shows and extend invites to prospective customers.

The PRM service also now boasts Self Service Reports which have been designed to provide partners with the freedom to explore their data and better analyse, manage and expand. Businesses can use the feature to edit vendor reports and tailor them to their specific needs.

Partners, for example, can break down an aggregate report on quarterly sales into region, state or product in order to distribute resources appropriately for the next quarter.

Thirdly, Quip for Salesforce enhances real-time collaboration between vendor and partners. Using Quip productivity workspaces, companies can actively align with vendors on yearly business plans, KPIs, co-selling activities, as well as proposals and quotes, all while connected with their CRM.

The additions will empower channel partner managers to spend less time on administrative tasks and more time acting as strategic advisors, Salesforce explained, and in turn help both partner and vendor strategically align on priorities and grow their businesses faster.

Daniel Todd

Dan is a freelance writer and regular contributor to ChannelPro, covering the latest news stories across the IT, technology, and channel landscapes. Topics regularly cover cloud technologies, cyber security, software and operating system guides, and the latest mergers and acquisitions.

A journalism graduate from Leeds Beckett University, he combines a passion for the written word with a keen interest in the latest technology and its influence in an increasingly connected world.

He started writing for ChannelPro back in 2016, focusing on a mixture of news and technology guides, before becoming a regular contributor to ITPro. Elsewhere, he has previously written news and features across a range of other topics, including sport, music, and general news.